AJ Cargill is a pioneer in the American freeride movement, transitioning from a competitive mogul skiing career into a leader in mountain culture and sustainable entrepreneurship. Based in Jackson Hole, Wyoming, she bridges the gap between professional athletics and high-end retail through the co-founding of Alpine Revival, an apparel brand focusing on Merino wool and 1970s aesthetic. She appeared as a featured athlete in the 2023 multi-generational ski film Advice For Girls, highlighting her transition from extreme skiing icon to a mentor for female athletes. Her recent work includes the New-Stalgia series of pop-up retail events at Teton Village Sports and Caldera House, where she presents technical gear designed for high-altitude performance. Through collaborations with Head Sportswear and Smith Optics, Cargill documents backcountry expeditions from the Chugach Range in Alaska to the Tetons. Her professional background in early Teton Gravity Research films informs her focus on technical expertise and mountain safety within the winter sports industry.