Shop Talk Live - Fine Woodworking Podcast Advertising - Audience, Sponsors & Contact

Overview

Shop Talk Live - Fine Woodworking is an educational podcast dedicated to the craft and community of woodworking. Hosted by editors and contributors from Fine Woodworking magazine, the show offers practical tips, answers listener questions, and explores various woodworking techniques and experiences. It distinguishes itself by fostering a strong sense of community, often featuring discussions with guest experts and addressing the triumphs and trials faced by woodworkers. The podcast appeals to hobbyists, students, and seasoned crafters alike, providing a blend of technical instruction, problem-solving advice, and a shared passion for working with wood, making it a valuable resource for anyone looking to enhance their skills or connect with fellow enthusiasts.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

27,028

Est. Podcast Downloads

26,120

Av. Youtube Views

908

YouTubers Subscribers

1k

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

GOOD

76%

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The Bottom Line

This show has an estimated 27K audience size, runs 76% host read ads and promotes 93% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/16	Week3/30	Week4/13	Week5/11	Week5/25	Week6/8	Week6/22	Week7/6	Week7/20	Week8/3
Gorilla Gluegorillatough.com	Gorilla Glue				2	1	1	1	1	1	1	1	Longer term buy 42%
Fine Woodworkingfinewoodworking.com	Fine Woodworking	1	3	2	2	1	2		1	1	1		Longer term buy 25%
SawStopsawstop.com	SawStop							1		1			Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Fine Woodworking construction	$9,100	+100.0%	100%	100%	23.0ad units	Core Performer
Gorilla Glue	$7,154	-32.0%	64%	100%	11.0ad units	Core Performer	+1
Gorilla mechanical or industrial engineering	$3,122	0.0%	100%	100%	4.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

STL371: The Wood Gets a Vote

0:00 / 1:10

Direct Response

S

#1

Run on 1x episode

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