She's Speaking with Emily Hanks Podcast Advertising - Audience, Sponsors & Contact

Overview

She's Speaking with Emily Hanks offers an enthusiastic and often self-deprecating deep dive into the world of reality television, with a primary focus on detailed recaps and analysis of shows like "Secret Lives of Mormon Wives." Host Emily Hanks provides witty commentary, dissecting dramatic plotlines, character dynamics, and the broader implications of pop culture. Beyond specific show breakdowns, the podcast also includes a "Weekly Wrap Up" to keep listeners informed on general entertainment news. This podcast caters to dedicated reality TV enthusiasts and pop culture aficionados who appreciate a humorous, relatable perspective on their favorite shows, viewing television as both entertainment and a form of self-care.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

42,940

Instagram

86k

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Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

OKAY

46%

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The Bottom Line

This show has an estimated 42.9K audience size, runs 46% host read ads and promotes 85% of ads for direct response advertisers.

Creator Influence

Emily Hanks

Emily Hanks hosts "She's Speaking with Emily Hanks," a dynamic multi-platform brand offering sharp commentary on reality television, scripted series, and true crime. Her popular "Weekly Wrap Up" provides insightful breakdowns of the week's entertainment news, delivered with a conversational and self-aware tone that frames television as both a cultural touchstone and a form of self-care. Beyond her engaging YouTube presence, she produces a successful podcast and fosters a dedicated Patreon community, offering exclusive content and deeper discussions. Hanks has expanded her brand to include live shows, such as those at Hotel Café, and has collaborated with fellow creators like Kendrick for her wrap-up segments. Her work, which includes detailed reviews of series like "The Secret Lives of Mormon Wives" and analysis of true crime documentaries, resonates with a broad audience seeking timely insights and a shared space to discuss their favorite shows.

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Quincequince.com	Quince	4	4	8	4	6	4	7	4	4	2	6	6	2	8	8	6	6	4	4	6	6	6	2	4	5	Core Performer 83%
Tumbletumbleliving.com	Tumble												2	2	4	8	8	6	4	4	6	6	6	2	4	6	Core Performer 83%
Whiskerwhisker.com	Whisker											2	6	1	4	8	6	6	4	4	6	6	6				Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Quince retail	$168,956	+12.8%	100%	100%	169.0ad units	Core Performer	+1
Mint Mobile telecommunications	$62,984	-6.7%	78%	100%	69.0ad units	Core Performer	+1
Whisker	$60,550	+10.0%	100%	100%	59.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

RHOA Reunion Part 1 + RHUGT Roaring 20th with Kendrick Tucker

0:00 / 1:34

Direct Response

R

#1

Run on 1x episode

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