Shan and RJ Podcast Advertising - Audience, Sponsors & Contact

Overview

DFW sports fans, this one’s for you. The Shan & RJ show brings the heat with honest takes, sharp insight, and plenty of laughs covering the Cowboys, Mavericks, Rangers, Stars, and everything Texas sports. Hosted by longtime local favorites Shan Shariff and RJ Choppy, along with insider Bobby Belt, the show blends deep knowledge with real fan vibes — plus regular guests like Cowboys owner Jerry Jones, Head Coach Brian Schottenheimer and former players who keep the conversation fresh and real. New episodes drop Monday-Friday, or you can listen to Shan & RJ live on 105.3 The Fan, weekdays from 6–10 a.m. CT.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

3,460

Instagram

3k

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

BAD

25%

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The Bottom Line

This show has an estimated 3.5K audience size, runs 25% host read ads and promotes 83% of ads for direct response advertisers.

Creator Influence

Shan Shariff

Shan Shariff and RJ Choppy serve as the flagship morning duo for 105.3 The Fan, driving the daily sports narrative across the Dallas-Fort Worth metroplex. Operating within a professional broadcasting framework, the pair utilizes a direct, opinionated style to deconstruct NFL and NBA developments, specifically focusing on the Dallas Cowboys and Dallas Mavericks. Their programming is defined by long-standing segments such as Ask Us Anything and the satirical Hi/Lo competition. A central component of their brand is the Firehouse Tour, a series of live regional broadcasts in partnership with Whataburger that brings their commentary directly to North Texas municipalities like Anna and DeSoto. Recently, the show secured a milestone by hosting Dallas Cowboys owner Jerry Jones for an exclusive session that became a primary source for national NFL news aggregators. By blending heavy sports analytics with interactive listener games, they maintain a critical position in the morning drive market.

Age: 45 years
Nationality: American
Education: Journalism, University of Maryland

Age: 45 years
Nationality: American
Education: Journalism, University of Maryland

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Hurtado Barbecuehurtadobbq.com	Hurtado Barbecue	2	2	2		3			2	2	9	8	9	11	2	3	10	9	5	6		7	7	12	1	3	3	Core Performer 83%
Base Powerbasepowercompany.com	Base Power	4	2	1	5	4	8	3		4	2			6				7	3	7	9	5	8	8	3	4	1	Core Performer 83%
Discount Tirediscounttire.com	Discount Tire												2	2	2	1	3	4	11	3	12	3	22	2	2	2		Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Progressive Insurance insurance	$9,517	-38.4%	2%	100%	245.0ad units	Core Performer	+1
Wild Fork Foods retail	$9,360	-58.4%	99%	88%	163.0ad units	Core Performer	+1
Hurtado Barbecue restaurants	$8,656	+4.6%	99%	97%	139.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Hour 4: Cowboys training camp update and Nick Eatman joins the show

0:00 / 2:41

Direct Response

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#1

Run on 1x episode

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