Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart Podcast Advertising - Audience, Sponsors & Contact

Overview

Are you an Amazon FBA, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehearsed, BS-free, organic conversation between host Bradley Sutton, and real life sellers and thought leaders in the ecommerce world, where they share the top strategies that will help sellers of all levels succeed. In addition, every week there is an episode of the ”Weekly Buzz” which gives a rundown of the latest news in the Ecommerce world.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

10,642

Est. Podcast Downloads

10,500

Av. Youtube Views

142

Instagram

11k

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

GREAT

95%

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The Bottom Line

This show has an estimated 10.6K audience size, runs 95% host read ads and promotes 93% of ads for direct response advertisers.

Creator Influence

Bradley Sutton

Bradley Sutton leads the Serious Sellers Podcast by Helium 10, delivering unscripted e-commerce intelligence to Amazon, Walmart, and TikTok Shop entrepreneurs. Drawing on his background as a former professional Sumo wrestler and data analyst, Sutton utilizes technical expertise to guide sellers through complex algorithm shifts and sourcing challenges. The channel produces the Weekly Buzz, a news segment providing real-time updates on marketplace fee changes and platform updates. Sutton frequently collaborates with industry experts like Kevin King and Lazar Zepinic to break down advanced PPC and SEO tactics, such as the Maldives Honeymoon Period ranking method. A recent focus includes the AI Playbook for Amazon Sellers, which explores integrating ChatGPT and Helium 10 data to automate product research and listing optimization. As the Chief Evangelist for Helium 10, Sutton moves beyond theory by conducting live case studies and interviewing eight-figure sellers to provide actionable, data-backed strategies for modern social commerce and global retail scaling.

Age: 46 years
Nationality: American
Education: SEO & Algorithm Expert, Self-Taught

Age: 46 years
Nationality: American
Education: SEO & Algorithm Expert, Self-Taught

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/27	Week5/25	Week6/15	Week6/22	Week6/29	Week7/27
Helium 10helium10.com	Helium 10	1	1	1	1	2	1	3	1	1	1	1	3	1	Longer term buy 33%
Helium10h10.me	Helium10											1		1	Test in progress 17%
AMZ One Stepamzonestep.com	AMZ One Step												1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Helium 10 information technology & services	$20,484	-75.0%	94%	92%	72.0ad units	Core Performer	+1
Helium10	$1,173	0.0%	100%	100%	5.0ad units	Core Performer
Amazon Prime information technology & services	$954	0.0%	75%	100%	4.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

#758 - The Low-Price, High-Volume Amazon & Wholesale Strategy

0:00 / 4:42

Brand Awareness

T

#1

Run on 1x episode

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