Serious Danger Podcast Advertising - Audience, Sponsors & Contact

Overview

Serious Danger offers a sharp, progressive, and often comedic analysis of Australian politics. Hosted by Emerald Moon and comedian Tom Ballard, the podcast dissects the week's #auspol news, critiques the political system, and champions left-wing movements. It distinguishes itself by blending incisive political commentary with satirical humor, making complex issues accessible and engaging. Recurring themes include social justice, human rights, and the future of progressive politics in Australia, often featuring interviews with key figures and activists. The show targets listeners interested in current affairs, progressive activism, and a humorous yet critical perspective on government and societal challenges, providing a space for those seeking to understand and navigate the complexities of Australian political discourse without losing their sanity.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

744

Est. Podcast Downloads

100

Av. Youtube Views

644

Instagram

10k

YouTubers Subscribers

3k

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

GREAT

95%

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The Bottom Line

This show has an estimated 744 audience size, runs 95% host read ads and promotes 93% of ads for direct response advertisers.

Creator Influence

Tom Ballard

Serious Danger operates as an independent political media outlet fronted by comedian Tom Ballard and former staffer Emerald Moon. The project prioritizes radical progressive analysis of the Australian parliamentary system, specifically highlighting the legislative goals of the Australian Greens. Through the named series UNLOCKED, the team provides access to deep-dive sessions with policy experts like Richard Denniss and authors such as Paddy Manning to dissect national housing and climate failures. A recent win for the channel includes the comprehensive coverage of the 2024 Victorian state political landscape through featured segments with Ellen Sandell. The format blends Ballard’s background as an ABC Tonightly host with Moon’s institutional knowledge to critique the bipartisan consensus on AUKUS and Resource Sector tax gas policies. Industry professionals utilize this platform to reach a politically active, left-leaning demographic that rejects mainstream commercial media narratives in favor of guest-driven investigative satire and grassroots activism reporting.

Age: 36 years
Nationality: Australian
Education: Radio Host Experience, Triple J

Age: 36 years
Nationality: Australian
Education: Radio Host Experience, Triple J

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Recent Campaigns

	Advertisers	Week3/16	Week4/6	Week4/20	Week4/27	Week5/4	Week5/11	Week6/15	Week6/22	Week7/27
Campbell Gome's Campaign Launchgreens.org.au	Campbell Gome's Campaign Launch	1	1	1	1	1	1			1	Past Performer 8%
Australian Youth Climate Coalitionaycc.org.au	Australian Youth Climate Coalition								1		Test in progress 8%
Everybody's Homeeverybodyshome.com.au	Everybody's Home							1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Campbell Gome's Campaign Launch	$78	0.0%	100%	100%	9.0ad units	Core Performer	+1
Patreon	$75	0.0%	100%	100%	9.0ad units	Core Performer	+1
comedy.com.au	$45	0.0%	100%	100%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

236: Vic premier pushed off glass cliff, Hannah Ferguson vs Albo & should racism be illegal?

0:00 / 1:57

Direct Response

2

#1

Run on 1x episode

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