Sens Nation - Your Ottawa Senators Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Sens Nation provides an unreservedly comprehensive and analytical deep dive into the Ottawa Senators hockey franchise. Hosted by seasoned sports commentators Steve Warne and Gregg Kennedy, the podcast offers meticulous breakdowns of recent games, player performances, and team strategies, complemented by the latest news and developments from within the organization. Targeting devoted Senators fans and serious hockey enthusiasts, the show distinguishes itself through its blend of knowledgeable insights, candid critiques, and exclusive commentary on the team's ongoing challenges and future prospects. Listeners can expect detailed game analyses, injury updates, and strategic discussions designed to keep them fully immersed in the pulse of their favorite team, making it an essential listen for understanding the nuances of Sens hockey.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

2,410

Est. Podcast Downloads

120

Av. Youtube Views

2,290

YouTubers Subscribers

13k

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Direct Response

Brands with CTAs

GOOD

68%

Host Read %

% of host read ads

GOOD

66%

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The Bottom Line

This show has an estimated 2.4K audience size, runs 66% host read ads and promotes 68% of ads for direct response advertisers.

Creator Influence

Steve Warne

Steve Warne is a veteran Canadian sportscaster who leads Sens Nation Hockey, providing specialist coverage of the Ottawa Senators and the broader NHL landscape. Leveraging over twenty-five years of experience from his tenure at TSN 1200, Warne delivers expert-driven analysis through the Sens Nation Podcast alongside former coach Gregg Kennedy. His content provides a bridge between legacy media professionalism and independent digital platforms, frequently featuring current NHL players like Drake Batherson and veteran analysts such as Mike Johnson. Recent programming highlights include the 10th Anniversary Hamburglar Special and extensive live coverage of the Battle of Ontario playoff series. Outside of video production, he serves as the Ottawa Senators site lead for The Hockey News, producing written journalism that complements his broadcast work. His reporting often focuses on front-office strategy, trade deadline movements, and the development of local infrastructure like the Lebreton Flats arena project, making him a central figure in the Ottawa sports landscape.

Age: 56 years
Nationality: Canadian
Education: Diploma, Algonquin College

Age: 56 years
Nationality: Canadian
Education: Diploma, Algonquin College

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Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12
Hardingteamhardingcomfort.com	Harding									1	1		1	1	3	3	2		2	1	3	4	3	5	2	5	Core Performer 83%
Midasmidas.com	Midas		1	2	1	1	2	2	1	1	2	2	1	1	3	2	2	1	2	1		2	1	2	2	2	Core Performer 83%
Jim Keay Fordjimkeayford.com	Jim Keay Ford	1	1	4	1	1	2				2		1	1	3	2	2	1	2	1		3	1	2	2	2	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Midas automotive	$4,943	-33.9%	95%	76%	96.0ad units	Core Performer	+1
Jim K Ford	$3,910	0.0%	27%	84%	102.0ad units	Core Performer	+1
Jim Keay Ford automotive	$2,153	-6.3%	72%	79%	43.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Stephen Halliday Gets His Big Chance as Senators Shake Up Their Lines!

0:00 / 0:46

Direct Response

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#1

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