SEN SA Breakfast with Bicks & Walshy Podcast Advertising - Audience, Sponsors & Contact

Overview

SEN SA Breakfast delivers a daily dose of sports news and in-depth analysis tailored for the passionate South Australian audience. Hosted by Adelaide Crows legend Mark Bickley and Jarrod Walsh, the podcast serves as a morning brief, breaking down the latest developments in Australian Rules Football, rule changes, team performances, and other significant local and national sporting events. It combines expert commentary with strong opinions, engaging listeners who seek authoritative insights, hard-hitting views, and informed discussions to kickstart their day's sporting conversations. This show is essential for fans looking to stay ahead of the game with local flair.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

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Direct Response

Brands with CTAs

GOOD

75%

Host Read %

% of host read ads

OKAY

51%

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The Bottom Line

This show has an estimated 100 audience size, runs 51% host read ads and promotes 75% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Tire Powertyrepower.com.au	Tire Power	4	2	5	3	3	5	6	6	1	4	5	6	9	6	2	1	8	8	4	10	8	7	10	1	3	4	Core Performer 92%
Tire Powertirepower.com.au	Tire Power						1	7	6	2		1	1	2	2	1	5	1	2	2	10	1	7		3	2	7	Core Performer 83%
Bunnings Tradebunnings.com.au	Bunnings Trade					2	1	1	2	1	1	2	2	1	1	1	1	1	1		2	1	2	1		2	1	Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Tire Power automotive	$697	-54.5%	44%	88%	678.0ad units	Core Performer	+1
Wayville Mitsubishi	$396	-94.4%	46%	77%	380.0ad units	Core Performer
Lumo Energy utilities	$302	-100.0%	97%	93%	287.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Full show: We lift the ban on talking about Zak Butters' future, Port's Willem Drew, TBirds, Georgie Horjus and more | SEN SA Breakfast (01.07.26)

0:00 / 0:12

Direct Response

F

#1

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