SEN Cricket Podcast Advertising - Audience, Sponsors & Contact

Overview

SEN Cricket offers an immersive audio experience for dedicated cricket fans, covering a broad spectrum of the sport from the Big Bash League to international ODI and Test matches. Led by a team of expert commentators including Gerard Whateley and Damien Fleming, the podcast provides comprehensive analysis, thrilling match highlights, and insightful interviews with players like Beau Webster and Xavier Bartlett. It serves as an essential resource for listeners seeking detailed breakdowns of game play, strategic discussions, and timely updates on results and performances, making it a go-to for anyone passionate about the world of cricket, especially Australian cricket.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,753

Av. Youtube Views

1,753

YouTubers Subscribers

14k

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Direct Response

Brands with CTAs

GOOD

51%

Host Read %

% of host read ads

OKAY

46%

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The Bottom Line

This show has an estimated 1.8K audience size, runs 46% host read ads and promotes 51% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Cobram Estatecobramestate.com.au	Cobram Estate		1	1	1	1	1	1	1	1	1	3		1	2	2	3	3	1	2	2	4	3	4	1	Core Performer 92%
LinkedInlinkedin.com	LinkedIn												2					2		2	1	2	1	2	1	Core Performer 58%
Henleyhenley.com.au	Henley	1					2	1	2	1	2	1	1		1						1	1				Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Cobram Estate	$2,920	-41.1%	87%	1%	121.0ad units	Core Performer	+1
Henley	$2,068	-34.4%	82%	19%	85.0ad units	Core Performer	+1
Sierra	$1,004	0.0%	0%	57%	56.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The New Ball with Tom Morris & Bharat Sundaresan - Full Show (09.06.26)

0:00 / 0:10

Brand Awareness

T

#1

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