Bob and Linda Lotich lead SeedTime, a faith-based platform helping individuals align their financial habits with biblical principles. Their work centers on the SeedTime Money Podcast, where they explore the intersection of money and spiritual calling through a technology-forward lens. They solidified their influence in the Christian finance space with the release of their book, Simple Money, Rich Life, published by WaterBrook. The duo provides practical frameworks for debt-free living and generous giving, often drawing from their own history of financial struggle to provide context for their teaching. They recently launched the Real Money Method workshop, a series designed to help families establish sustainable budgeting habits. By hosting high-profile Christian authors like Mark Batterson and Joshua Becker, they bridge the gap between traditional stewardship and modern entrepreneurship. Their approach focuses on the psychological and spiritual 'heart' of money management, providing an alternative to rigid financial plans for an audience seeking purpose-driven wealth building.