Scrib and Gib Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Scrib and Gib Podcast offers a dynamic and opinionated dive into the world of sports, with a strong emphasis on local, state, and national athletics, particularly high school sports in New Richmond, WI. Hosts Scrib and Gib deliver engaging discussions, including detailed season previews, game recaps, and insightful interviews with athletes and emerging figures in the sports industry. The podcast distinguishes itself by blending grassroots sports coverage with broader conversations about athletic journeys, career aspirations like sports broadcasting, and the evolving role of social media in sports. It caters to sports fans who appreciate a conversational tone, community-focused content, and a behind-the-scenes look at the lives and ambitions of young athletes.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

231

Est. Podcast Downloads

120

Av. Youtube Views

111

YouTubers Subscribers

86

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Direct Response

Brands with CTAs

OKAY

39%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 231 audience size, runs 100% host read ads and promotes 39% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/27	Week8/24	Week8/31
BRCRC Livelive.net	BRCRC Live			1	Test in progress 8%
Cedar Lake Speedwaycedarlakespeedway.com	Cedar Lake Speedway	1			Test in progress 8%
Gilbert Foundationgilbertfoundation.org	Gilbert Foundation		1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Custom HVAC	$13	0.0%	100%	100%	4.0ad units	Core Performer
Cedar Lake Speedway	$12	-100.0%	100%	29%	7.0ad units	Core Performer
Gibbies lanes	$10	0.0%	100%	33%	6.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Bases, Barns & Romo's Bad Decisions

0:00 / 2:10

Brand Awareness

B

#1

Run on 1x episode

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