Based in the United Kingdom, Alex Chisnall leverages his background with Virgin Atlantic to advise founders on the practicalities of starting a business. As the host of the Screw It Just Do It podcast, he facilitates deep-dive interviews with established figures like Sir Richard Branson and Reebok founder Joe Foster, focusing on pivotal decision-making moments and overcoming the fear of failure. His content strategy utilizes short-form hooks to highlight founder vulnerability, such as his Lockdown Sessions series which explores bootstrapping and resilience. Chisnall extends his influence through the Festival of Entrepreneurs, a recurring event at the NEC Birmingham designed to connect business builders across the UK. He also operates the agency Podpreneur, where he provides branding and production mentorship for corporate and individual clients. Recently, he has expanded his focus to examine the intersection of mental health and business ownership, producing the series This Almost Ruined It to highlight the reality of navigating professional rock-bottom moments.