Scooby Panel Podcast Advertising - Audience, Sponsors & Contact

Overview

Scooby Panel is the definitive podcast for all things Scooby-Doo, offering an in-depth exploration of the beloved animated franchise. Hosts delve into every facet of the Scooby-Doo universe, from analyzing art styles and character evolution to discussing life lessons and real-life inspirations behind episodes. The podcast distinguishes itself through exclusive interviews with animators, writers, and voice actors, providing unique behind-the-scenes insights into the creation and legacy of Mystery Inc. Targeting both dedicated fans and newcomers, it serves as an engaging platform for critical discussion, historical context, and appreciation of Scooby-Doo's enduring cultural impact, making it a must-listen for animation enthusiasts and pop culture scholars alike.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

290

Est. Podcast Downloads

140

Av. Youtube Views

150

Instagram

10k

YouTubers Subscribers

3k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 290 audience size, runs 100% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Nikki Birch

Nikki Birch operates ScoobyAddicts, a specialized archival hub dedicated to the comprehensive history of the Scooby-Doo franchise. She balances long-form historical analysis on the Scooby Panel Podcast with high-frequency educational output through her Daily Scooby-Doo History series. Birch provides a professional lens on animation heritage by conducting deep-dive interviews with industry legends such as Floyd Norman and Chris Bailey. Her content serves as a digital gallery for the Scooby Museum, where she showcases rare physical merchandise to preserve the franchise’s evolving cultural footprint. She recently reached a significant milestone with the Scooby Panel 5 Year Anniversary, reflecting her sustained role as a primary resource for animation historians and collectors. By hosting community events like the Scoob-Cademy Awards and the Scrappy Supremacy Initiative, Birch maintains a platform that values factual documentation and the preservation of Hanna-Barbera’s legacy for modern audiences and professional researchers alike.

Age: 125 years
Nationality: American
Education: Unknown, Unknown

Age: 125 years
Nationality: American
Education: Unknown, Unknown

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Recent Campaigns

	Advertisers	Week3/30
Mystery Inc, paper, Emporium and supply storemysteryincpaper.com	Mystery Inc, paper, Emporium and supply store	1	Test run 0%
Puppy Power Proteinpuppypowerprotein.com	Puppy Power Protein	1	Test run 0%
Scrappy Ascot removal sprayscrappyascotremovalspray.com	Scrappy Ascot removal spray	1	Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Guy Dorian Sr. Art	$10	0.0%	100%	100%	2.0ad units	Test run
Mystery Inc, paper, Emporium and supply store	$5	0.0%	100%	100%	1.0ad units	Test run
Scrappy Ascot removal spray	$4	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

133. The Scrappy Supremacy Initiative - Our Bold New Rebrand

0:00 / 0:22

Direct Response

1

#1

Run on 1x episode

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