School of Podcasting: Expert Tips for Launching and Growing Your Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The School of Podcasting offers practical advice and strategies for launching, growing, and monetizing your podcast with over 18 years of experience.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

7,123

Est. Podcast Downloads

7,000

Av. Youtube Views

123

Instagram

2k

YouTubers Subscribers

4k

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

GREAT

88%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 7.1K audience size, runs 88% host read ads and promotes 91% of ads for direct response advertisers.

Creator Influence

David Jackson

Dave Jackson is a 2018 Academy of Podcasters Hall of Fame inductee who has spearheaded educational initiatives for the medium since launching the School of Podcasting in 2005. As the former Head of Podcast Education at Libsyn, he specializes in technical production, RSS feed management, and sustainable monetization strategies. Jackson delivers tactical advice through named series such as the Podcast Rodeo Show, where he provides live audits of pilot episodes, and the long-running Ask the Podcast Coach alongside Jim Collison. His professional methodology prioritizes the listener experience, often utilizing his radio-style delivery to critique all-in-one hosting platforms and automated AI tools. A regular keynote speaker at industry landmarks like Podfest and Podcast Movement, he recently published the acquisition story of his School of Podcasting brand, detailing the transition from creator to seller. He authoritatively guides creators through hardware transitions, such as the implementation of the M4 Mac Mini and Rodecaster Pro II into modern studio workflows.

Age: 57 years
Nationality: American
Education: Technical Training Certification, Not Publicly Disclosed

Age: 57 years
Nationality: American
Education: Technical Training Certification, Not Publicly Disclosed

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/27	Week8/3
Podpagepodpage.com	Podpage	1	3	2	1	1	2	1	1	1	1	1	1	1	1	3	2	2	1	1	2	1	Core Performer 67%
School of Podcastingschoolofpodcasting.com	School of Podcasting						1				1	1	1	1	1	1		1				1	Longer term buy 33%
Empowered Podcastingempoweredpodcasting.com	Empowered Podcasting					1	1	1		1	1	1	1	1		1							Past Performer 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Podpage real estate	$4,879	-45.3%	85%	91%	34.0ad units	Core Performer	+1
School of Podcasting media production	$3,418	-100.0%	96%	92%	24.0ad units	Core Performer	+1
Empowered Podcasting	$1,016	-100.0%	100%	100%	9.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

From Facts to Feelings: The Secret Sauce of Engaging Podcasts

0:00 / 0:13

Direct Response

F

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌