Scale with Soul offers a profound exploration into the human-centric aspects of entrepreneurship and business growth. Host AJ, a seasoned entrepreneur, conducts in-depth interviews with world-class founders and CEOs, delving beyond conventional business metrics to uncover the psychological, relational, and cultural foundations of startup success. The podcast emphasizes that understanding people is paramount to understanding business, covering themes like meaningful marketing, leadership psychology, company culture, operationalizing values, and personal development for leaders. It's designed for entrepreneurs, startup founders, and business professionals seeking to build and scale companies with integrity, fostering strong relationships and a resilient organizational 'soul' for sustainable impact.