SC Playbook AFL Podcast Advertising - Audience, Sponsors & Contact

Overview

SC Playbook AFL is the definitive podcast for Australian Rules Football (AFL) SuperCoach enthusiasts, offering expert insights and strategic analysis to help listeners dominate their fantasy leagues. Hosted by seasoned SuperCoach experts and sports journalists, including former overall runner-ups, the show provides daily content covering Classic, head-to-head, and Draft formats. Episodes delve into crucial topics such as round-specific strategies, optimal trade and captaincy plans, player analysis, and long-term picks. This podcast is essential for dedicated fantasy sports players seeking a competitive edge, in-depth player breakdowns, and actionable advice to achieve league glory in the dynamic world of AFL SuperCoach.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

536

Av. Youtube Views

536

Instagram

496

YouTubers Subscribers

479

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

91%

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The Bottom Line

This show has an estimated 536 audience size, runs 91% host read ads and promotes 100% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/20	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20
SmartPlaysmartplay.com	SmartPlay									1		1	1	1	1	Longer term buy 42%
Smart Playsmartplay.com.au	Smart Play								1		1					Test in progress 17%
Mountain Culturemountainculture.com.au	Mountain Culture	2	2	1	1	1	1	1								Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Mountain Culture	$72	0.0%	100%	100%	10.0ad units	Core Performer	+1
SmartPlay	$36	+17.3%	60%	100%	5.0ad units	Core Performer
Smart Play	$16	-100.0%	100%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

AFL Supercoach 2026: The MEGA POD making waves with upgrade season finally here! 🌊

0:00 / 0:30

Direct Response

A

#1

Run on 1x episode

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