Saints Happy Hour Podcast Advertising - Audience, Sponsors & Contact

Overview

Everything New Orleans Saints. The Perfect Blend of Saints Sincerity & Stupidity. 2-Time LSWA Podcast of the Year.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

6,439

Est. Podcast Downloads

6,080

Av. Youtube Views

359

Instagram

558

YouTubers Subscribers

4k

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

OKAY

60%

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The Bottom Line

This show has an estimated 6.4K audience size, runs 60% host read ads and promotes 84% of ads for direct response advertisers.

Creator Influence

Ralph Malbrough

Saints Happy Hour serves as a flagship digital hub for New Orleans Saints football media, led by Ralph Malbrough, Andrew Juge, and Dave Cariello. Operating under the Canal Street Chronicles banner, the trio delivers a mixture of technical roster analysis and fan-driven humor. Their production features specialized segments like the Madden-simulated '2025 Saints Season Highlights,' which bridges the gap between off-season speculation and visual entertainment. The brand frequently collaborates with industry mainstays such as Jono Barnes and Nick Underhill of NewOrleans.Football to provide deep dives into 'Loomis-nomics' and salary cap navigation. Recent coverage includes the 'Saints Mock Draft' series, providing detailed evaluations of prospects like Tyler Shough and Jeremiyah Love. By hosting live Watch Parties and drafting simulations, the team provides a cynical yet hopeful perspective on the NFC South. Their work is a staple of the regional sports media landscape, often bridging the gap between traditional radio formats and modern digital streaming.

Age: 51 years
Nationality: American
Education: Not publicly disclosed

Age: 51 years
Nationality: American
Education: Not publicly disclosed

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Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12
Progressive Insuranceprogressive.com	Progressive Insurance			2			2	2	2	2	1	1	3	3		4	2	2	3	1	4	2	1	2	4	4	Core Performer 92%
Hardhide Ponchatoula Strawberry Whiskeyhardhidewhiskies.com	Hardhide Ponchatoula Strawberry Whiskey				1	1				1	2	1	2	1	2	1	1	1	2	2	2	3	1	4	5	4	Core Performer 92%
Mint Mobilemintmobile.com	Mint Mobile	2	1	1				2	1	1			2	1	1	2	2	1	3	2	2	2	2	1	2		Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Hardhide Ponchatoula Strawberry Whiskey	$12,351	+159.6%	99%	79%	111.0ad units	Core Performer
Hardhide Whiskey	$8,225	+44.6%	96%	93%	73.0ad units	Core Performer
Hardhide Whiskey	$3,650	-54.4%	87%	46%	39.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Instant Reaction: Saints Stupidest Win Ever?

0:00 / 0:42

Direct Response

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#1

Run on 1x episode

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