RVA’s Got Issues Podcast Advertising - Audience, Sponsors & Contact

Overview

RVA’s Got Issues is a compelling podcast that dives deep into the political landscape and pressing civic matters shaping life in Richmond, Virginia. Host Rich Meagher engages with local leaders, policymakers, and community changemakers to dissect complex issues, from urban development and taxation to education and community well-being. The podcast distinguishes itself by not only exploring the 'what' and 'why' of local challenges but also by showcasing inspiring stories of individuals making a tangible difference, thereby empowering listeners to become more civically engaged. It's essential listening for Richmond residents seeking to understand local governance, current events, and practical ways to contribute to their community's future.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

540

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

BAD

10%

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The Bottom Line

This show has an estimated 540 audience size, runs 10% host read ads and promotes 93% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week4/13	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22
Virginia Arts Festivalvafest.org	Virginia Arts Festival							1	1	1	1	1	Longer term buy 25%
LifeKitnpr.org	LifeKit	1	1	1	1						1	1	Test in progress 17%
Richmond Forumrichmondforum.org	Richmond Forum					1	1	1	1	1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
LifeKit	$78	-100.0%	0%	93%	14.0ad units	Core Performer	+1
Dominion Energy	$29	0.0%	0%	100%	5.0ad units	Core Performer	+1
Virginia Arts Festival	$28	-100.0%	20%	80%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Returning as a Citizen

0:00 / 0:45

Direct Response

R

#1

Run on 1x episode

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