Rural Roots Canada Podcast Advertising - Audience, Sponsors & Contact

Overview

Rural Roots Canada delves into the heart of the Canadian agriculture industry, offering a blend of insightful discussions, community stories, and practical information. The podcast covers critical topics such as the profound impact of weather on crop production, featuring expert meteorologists explaining complex phenomena like La Niña and El Niño. It also highlights industry events, new products, and innovative ideas aimed at encouraging farmers to 'grow boldly.' Targeting farmers, agricultural professionals, and anyone interested in the future of food production and rural life, this podcast provides a comprehensive look at the challenges and advancements shaping Canada's agricultural landscape, fostering both education and community engagement.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

Av. Youtube Views

11

Instagram

4k

YouTubers Subscribers

611

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

28%

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The Bottom Line

This show has an estimated 100 audience size, runs 28% host read ads and promotes 92% of ads for direct response advertisers.

Creator Influence

Craig Lester

Craig Lester operates Rural Roots Canada as a specialized media outlet delivering hyper-local agricultural intelligence across the Canadian Prairies. Utilizing his background in broadcast journalism, Lester produces consistent reporting on agronomy, animal health, and farm technology. The brand provides essential utility through regular Farm Weather segments tailored to specific regions like Lethbridge and the BC Peace, alongside the Rural Roots Canada Podcast, which features long-form interviews with leaders from the Canadian Cattle Association and Alberta Beef Producers. A recent win for the channel includes the launch of Season 2 for the podcast, which has expanded the platform's reach into deep-dive industry analysis. Lester frequently acts as a media partner and moderator for events like the Advancing Women in Agriculture Conference. His content provides a bridge for brands like Kubota and Pioneer to reach high-acreage producers, while and addressing critical social topics such as the Burnout Cycle to support provincial ranching community resilience.

Age: 126 years
Nationality: Canadian
Education: Broadcast Journalism, Mount Royal University

Age: 126 years
Nationality: Canadian
Education: Broadcast Journalism, Mount Royal University

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Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Alberta Blue Bookalbertabluebook.com	Alberta Blue Book	4		3	1	1	1	6	1	4	1	5	4		4	6	5	8	3	3	3	3	3	2	2	Core Performer 92%
Alberta Blue Bookbluebook.ca	Alberta Blue Book															1		1	1	1	2					Longer term buy 42%
Rural Roots Canadaruralrootscanada.com	Rural Roots Canada		1			2	2			1				1					1			1	1			Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Alberta Blue Book	$96	+38.0%	8%	100%	78.0ad units	Core Performer	+1
Edmonton Cabotah machinery	$43	0.0%	70%	90%	30.0ad units	Core Performer	+1
Rural Roots Canada media production	$37	+31.5%	20%	100%	25.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

RRC Podcast - S2E14 - Building the Yuill School of Agriculture

0:00 / 0:35

Direct Response

R

#1

Run on 1x episode

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