Ruff Talk VR Podcast Advertising - Audience, Sponsors & Contact

Overview

Ruff Talk VR is an essential podcast for virtual reality enthusiasts, offering a comprehensive dive into the Meta Quest and broader VR ecosystem. Hosted by a dynamic father/son duo, Dscruffles and Stratus, the show delivers in-depth reviews of Meta Quest Store and App Lab games, complete with gameplay insights, pros, cons, and final scores. Beyond game analysis, the podcast keeps listeners abreast of the latest VR news, covering hardware developments like PS VR2, upcoming game releases, and industry trends. The conversational style, combined with the hosts' engaging banter and occasional debates, creates an informative yet entertaining listening experience. It's a go-to resource for gamers and tech aficionados seeking reliable recommendations, developer insights, and up-to-the-minute updates on the ever-evolving world of virtual reality.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,094

Est. Podcast Downloads

700

Av. Youtube Views

394

Instagram

3k

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

96%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 1.1K audience size, runs 100% host read ads and promotes 96% of ads for direct response advertisers.

Creator Influence

Daniel Scruffles

Ruff Talk VR operates as a specialized media outlet focused on the virtual reality ecosystem, led by the father-son duo Dscruffles and Stratus. The program analyzes the Meta Quest library with a particular emphasis on the independent landscape found within the App Lab store. Industry stakeholders recognize the show for its in-depth developer interview series, featuring technical discussions with figures like Ryan Engle of Golf+ and Don Carson. Beyond standard reviews, the creators produce the annual Ruff Talk VR Awards to highlight achievements in the VR space and host the Ruff-A-Thon, a recurring charitable fundraising broadcast. Their content recently expanded to include dedicated PS VR2 coverage and on-location reporting from PAX East. By combining the perspectives of different gaming generations, they provide technical and social analysis of emerging hardware. A notable recent achievement was their exclusive world premiere showcase and gameplay comparison for the roguelite title Crossings, further solidifying their role in product discovery.

Age: 34 years
Nationality: American
Education: Not publicly specified

Age: 34 years
Nationality: American
Education: Not publicly specified

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week4/6	Week4/13	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Meta-ray-Ban Displaymeta.com	Meta-ray-Ban Display	1	1	1	1	6	2	1	1	1	1	2	1	Core Performer 50%
Oblik VRoblikvr.com	Oblik VR							1						Test in progress 8%
Patreonpatreon.com	Patreon							1						Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Meta-ray-Ban Display information technology & services	$951	+100.0%	100%	100%	64.0ad units	Core Performer	+1
Patreon	$124	+100.0%	100%	100%	8.0ad units	Core Performer	+1
Roto VR	$62	0.0%	100%	100%	4.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

VR News - High On Life VR, System Shock VR, VR Games Showcase, Payday: High Aces, New VR Games, and More!

0:00 / 0:16

Direct Response

V

#1

Run on 1x episode

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