Rossen Reports Podcast Advertising - Audience, Sponsors & Contact

Overview

Rossen Reports is an essential guide for modern consumers, offering investigative insights into how to navigate the marketplace, protect finances, and ensure personal safety. Host Jeff Rossen rigorously tests viral products, exposes prevalent scams, and uncovers hidden hacks to help listeners shop smarter and save money. The podcast delves into critical consumer issues, from evaluating the true value of trending gadgets to revealing dangerous loopholes in popular services like food delivery apps, providing actionable advice to mitigate risks. It's tailored for anyone seeking to make informed purchasing decisions, safeguard against fraud, and stay ahead of consumer threats in an ever-evolving digital and physical landscape.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

160.6K

Est. Podcast Downloads

80

Av. Youtube Views

160.5K

Instagram

443k

YouTubers Subscribers

528k

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Direct Response

Brands with CTAs

GREAT

97%

Host Read %

% of host read ads

OKAY

50%

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The Bottom Line

This show has an estimated 160.6K audience size, runs 50% host read ads and promotes 97% of ads for direct response advertisers.

Creator Influence

Jeff Rossen

Jeff Rossen is a veteran American journalist and consumer advocate, widely recognized for creating the Rossen Reports franchise. After building a national profile through reporting and on-air contributions at major outlets like NBC’s Today and Nightly News, he successfully expanded the franchise across Hearst Television stations nationwide. His work combines investigative journalism with practical advice, demystifying hidden fees, exposing scams, and testing products to help audiences save money and shop smarter. Rossen translates his broadcast expertise into high-utility digital content on platforms such as YouTube and TikTok, offering actionable tips and product insights. Through Rossen Media, he and his team also provide brand storytelling and media training, leveraging his deep understanding of consumer trust and information dissemination.

Age: 49 years
Nationality: American
Education: Syracuse University

Age: 49 years
Nationality: American
Education: Syracuse University

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Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week4/13	Week4/20	Week4/27	Week5/11	Week5/18	Week6/8
Shopifyshopify.com	Shopify	3	1	5	1				1	Test in progress 8%
Indeedindeed.com	Indeed			2	3	1			1	Test in progress 8%
Chapteraskchapter.org	Chapter						1	1	1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Deal Seek	$266,244	0.0%	100%	100%	42.0ad units	Core Performer
Surf SharkVPN information technology & services	$150,279	0.0%	100%	100%	20.0ad units	Core Performer	+1
Cozy Earth apparel & fashion	$97,681	0.0%	100%	100%	13.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Amazon Is Tracking EVERYTHING You Do — Now You Can SEE IT!

0:00 / 19:10

Direct Response

A

#1

Run on 1x episode

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