Craig Hewitt serves as the founder of Castos and the host of Rogue Startups, where he documents the operational realities of scaling software businesses. His educational approach centers on a build-in-public philosophy, illustrated through episodes like I Got Hacked, which provides transparent accounts of security vulnerabilities and crisis management. Hewitt frequently collaborates with industry figures such as Rob Walling for MicroConf Recaps and Jason Cohen to dissect the framework of unfair advantages in competitive markets. His recent content strategy emphasizes the intersection of technical growth and emerging technology, highlighted by his series on Ranking In ChatGPT and AI-driven SEO. By pivoting toward a video-first strategy, he provides tactical advice on LinkedIn Video Content and B2B lead generation. This focus on pragmatic execution is further demonstrated in his Claude Project Deep Dive. His expertise bridges the gap between traditional SaaS bootstrapping and the modern requirements of AI-native business integration.