Rodeo Road Show with Will Rasmussen Podcast Advertising - Audience, Sponsors & Contact

Overview

The Rodeo Road Show with Will Rasmussen offers an authentic, insider's look into the world of professional rodeo. Hosted by acclaimed PRCA Announcer Will Rasmussen, the podcast features in-depth conversations with legendary figures, from world champion bull riders to esteemed veterinarians, who have shaped the sport. Each episode delves into the guests' careers, personal journeys, and the unique culture of rodeo, blending historical insights with contemporary perspectives. This show is essential for rodeo fans, sports enthusiasts, and anyone interested in the dedication, challenges, and triumphs of athletes in Western sports, providing a rich tapestry of stories from the arena and beyond.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

660

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

OKAY

58%

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The Bottom Line

This show has an estimated 660 audience size, runs 58% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13
Salmon River Chiropracticsalmonriverchiropractic.com	Salmon River Chiropractic	1	1	1		1	1	1	1	2	1	1	2	2	1	1	1	1	1	Longer term buy 42%
Wildside Sportswildsidesports.com	Wildside Sports							1	1	1	1	1	1	1	1	1	1		1	Longer term buy 33%
Salmon River Quality Motorssalmonautodealer.com	Salmon River Quality Motors	1	1	1	1		2		1				1	1	1					Past Performer 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Salmon River Chiropractic	$400	-100.0%	69%	78%	59.0ad units	Core Performer
Salmon River Quality Motors	$152	0.0%	57%	100%	23.0ad units	Core Performer
Wildside Sports	$146	0.0%	36%	100%	22.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Brody Wells

0:00 / 0:47

Direct Response

B

#1

Run on 1x episode

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