Rock Stock Channel Podcast Advertising - Audience, Sponsors & Contact

Overview

Rock Stock Channel offers an authoritative deep dive into the critical minerals sector, essential for the 'Age of Electricity.' Hosts Howard, Rodney, and Matt provide expert analysis and in-depth discussions with major developers and analysts on lithium, rare earths, and other specialty commodities. The podcast meticulously unpacks market dynamics, supply chain complexities, and investment opportunities, often critiquing prevailing analyst forecasts. It distinctly covers the evolving landscape of U.S. and international government policy, geopolitical influences, and technological advancements impacting battery metals and energy storage. Targeting investors, industry professionals, and policymakers, the show provides unparalleled insights into the strategic importance and economic implications of these vital resources, making it a crucial listen for understanding the future of clean energy and global supply chains.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

9,416

Est. Podcast Downloads

240

Av. Youtube Views

9,176

YouTubers Subscribers

10k

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Direct Response

Brands with CTAs

GOOD

52%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 9.4K audience size, runs 100% host read ads and promotes 52% of ads for direct response advertisers.

Creator Influence

Rodney Hooper

Rodney Hooper is a Swiss-based financial analyst and partner at RK Equity who provides technical due diligence on the global battery value chain. He co-hosts the Rock Stock Recap and the Recharge Podcast, where he delivers modeling that challenges mainstream institutional forecasts through ground-level insights into chemical processing and logistics. Known for his expertise in lithium pricing cycles, Hooper frequently collaborates with battery materials analyst Matt Fernley to dissect the shift from spodumene-to-hydroxide conversion. He has established a position as an essential resource for commodity traders by hosting the Rock Stock Channel, featuring deep-dive interviews with executives from organizations like Sigma Lithium and Lithium Americas. A recent focus includes the 2026 Lithium Recap series, where he evaluates the impact of energy storage system growth and Western supply chain independence. His professional background in equity sales informs a data-heavy approach that bridges the gap between mining operations and investment strategy.

Age: 56 years
Nationality: South African
Education: Bachelor of Commerce (B.Com), University of KwaZulu-Natal

Age: 56 years
Nationality: South African
Education: Bachelor of Commerce (B.Com), University of KwaZulu-Natal

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Recent Campaigns

	Advertisers	Week3/9	Week3/30	Week4/6	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20
Clean Elementscleanelements.com	Clean Elements				2	3	5	2	3	2	2	2	2	1	1	1	Core Performer 58%
Fast Marketsfastmarkets.com	Fast Markets			2			1			2							Test in progress 8%
RK Equityrkequity.com	RK Equity	1	1							1							Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
USCF Investments	$12,906	0.0%	100%	78%	78.0ad units	Core Performer	+1
Lithium Royalty Corp	$11,578	0.0%	100%	28%	68.0ad units	Core Performer
Clean Elements	$4,593	-43.1%	100%	0%	26.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Lithium Ionic: Brazil’s Iconic Lithium Play Secures Offtake

0:00 / 0:20

Brand Awareness

L

#1

Run on 1x episode

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