Rock 102 Morning Show Podcasts Podcast Advertising - Audience, Sponsors & Contact

Overview

The Rock 102 Morning Show Podcasts bring the daily energy of Springfield, MA's 102.1 WAQY-FM directly to listeners. Featuring the dynamic duo Bax & Nagle, this podcast delivers a lively mix of comedic banter, rock music selections from 'Baxie’s Musical Podcasts,' and practical insights from 'Steve Nagle Minds Your Business.' It's tailored for local audiences seeking an entertaining and informative start to their day, blending lighthearted conversation and relevant community updates with a rock-and-roll soundtrack.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,600

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Direct Response

Brands with CTAs

GOOD

58%

Host Read %

% of host read ads

GOOD

82%

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The Bottom Line

This show has an estimated 2.6K audience size, runs 82% host read ads and promotes 58% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Rock 102 Mayflower Marathonrock102.com	Rock 102 Mayflower Marathon	4	2	3	2	4	5	7	8	7	2	5	10	2	2	5	7	5	4	2	3	1	1	3	3	Core Performer 83%
Curry Hondacurryhonda.com	Curry Honda	1		1						2	2	4	4	2	4	3	4	4	4	5	3	4	3	1	3	Core Performer 83%
Rocky's Ace Hardwarerockysace.com	Rocky's Ace Hardware												2	2				3	7	8	5	6	3	9	8	Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Rocky's Ace Hardware	$20,551	-95.6%	85%	50%	519.0ad units	Core Performer
Rock 102 Mayflower Marathon	$4,871	-73.1%	91%	99%	127.0ad units	Core Performer
Metro Chrysler Dodge Jeep Ram	$4,506	-100.0%	96%	14%	123.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Bax And Nagle 7/16/26

0:00 / 2:34

Direct Response

B

#1

Run on 1x episode

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