RNIB Tech Talk Podcast Advertising - Audience, Sponsors & Contact

Overview

RNIB Tech Talk is an essential podcast for blind and partially sighted individuals, their families, and anyone interested in accessible technology. Produced by RNIB Connect Radio, it provides comprehensive updates on the latest specialist equipment, off-the-shelf solutions, and innovative apps, from indoor navigation tools like Waymap to dating apps designed for the visually impaired, and even activity trackers for guide dogs. The show adopts an informative and practical tone, offering detailed discussions and demonstrations of new features (e.g., iOS accessibility updates) and products that enhance independence and daily living. It serves as a vital resource, educating its audience on advancements in accessible tech and fostering a community around shared interests in assistive devices and digital inclusion.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

20

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Direct Response

Brands with CTAs

GREAT

96%

Host Read %

% of host read ads

GREAT

95%

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The Bottom Line

This show has an estimated 20 audience size, runs 95% host read ads and promotes 96% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week5/18	Week6/8	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10
RNIBrnib.org.uk	RNIB	1	2	1		1		1	1	2	Longer term buy 42%
Hableiamhable.com	Hable					1	1				Test in progress 17%
HumanWarehumanware.com	HumanWare				1		1				Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
RNIB nonprofit organization management	$6	+331.0%	81%	100%	16.0ad units	Core Performer	+1
Sight and Sound Technology information technology & services	$2	+26.3%	100%	100%	4.0ad units	Core Performer	+1
Be My Eyes information technology & services	$1	0.0%	100%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

629: Tech Talk 629 - Brian Hartgen, Ravencourt Living Talking Easy Music USB Radio Player, and Study On Digital Inclusion

0:00 / 1:06

Direct Response

6

#1

Run on 1x episode

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