Ridiculous History Podcast Advertising - Audience, Sponsors & Contact

Overview

History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

89,960

Instagram

4k

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

BAD

9%

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The Bottom Line

This show has an estimated 90K audience size, runs 9% host read ads and promotes 84% of ads for direct response advertisers.

Creator Influence

Ben Bowlin

Ridiculous History, led by hosts Ben Bowlin and Noel Brown, investigates the bizarre and often overlooked footnotes of global history through the iHeartRadio network. The duo employs a conversational research style to explore topics ranging from New York City's chaotic May 1st Moving Day tradition to the strange saga of the Potsdam Giants. Their expertise in what they term micro-history spans across military oddities, historical con artists, and cultural anomalies. The show frequently utilizes crossover formats, seen in collaborations like Creature Feature with Katie Goldin and Mental Floss with Erin McCarthy. A recent notable project includes their deep-dive series into the life of Albert Cashier and the intricacies of historical social justice. By blending professional audio production with rigorous archival investigation, Bowlin and Brown provide an accessible entry point into complex narratives such as the Battle of Castle Itter or the origins of the Italian-American mafia, maintaining a factual yet engaging tone for a dedicated audience.

Age: 40 years
Nationality: American
Education: University research background implied by Bowlin's career.

Age: 40 years
Nationality: American
Education: University research background implied by Bowlin's career.

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Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Grangergrainger.com	Granger		2	3	3	3	4	2	4	4	4	3	1	1	3	3	3	5	2	3	Core Performer 92%
T-Mobilet-mobile.com	T-Mobile	1	5	3	7	8	5	3	1	2		4		3	2	1	5	2	1	5	Core Performer 75%
Ralphsralphs.com	Ralphs		1	3	1	2	2	1	1	4	2		2		1	3	2	1	2		Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
iHeartRadio	$376,773	-46.7%	3%	99%	297.0ad units	Core Performer	+1
Baha Mar	$96,481	+259.4%	87%	100%	52.0ad units	Core Performer	+1
Audible information technology & services	$94,758	+580.4%	38%	97%	63.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

CLASSIC: History's Weirdest Flexes, Part Two

0:00 / 0:33

Direct Response

C

#1

Run on 1x episode

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