Ride the Lightning: Tesla and EV Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Ride the Lightning is the long-standing podcast dedicated to all things Tesla, hosted by Ryan McCaffrey, a passionate member of the Tesla community. Each week, listeners can expect deep dives into the latest Tesla news, including updates on new models, technologies, and industry innovations. The show emphasizes an engaging community experience, encouraging fans and owners to share their questions and discussions. Episodes often feature firsthand experiences, such as testing Tesla’s newest features like Robotaxi rides, while also discussing broader topics affecting electric vehicles today. With a commitment to informative content, Ride the Lightning not only educates on electric vehicles but promotes a sustainable lifestyle pinched in cutting-edge technology. The show also offers subscription opportunities for fans, enhancing community interaction through exclusive content. If you're intrigued by tech innovations and the future of transportation, this podcast is your perfect companion.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,657

Est. Podcast Downloads

18,960

Av. Youtube Views

1,266

YouTubers Subscribers

12k

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Direct Response

Brands with CTAs

GREAT

99%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 1.7K audience size, runs 100% host read ads and promotes 99% of ads for direct response advertisers.

Creator Influence

Ryan McCaffrey

Ryan McCaffrey is the host of "Ride the Lightning: Tesla Motors Unofficial Podcast," recognized as the world's longest-running weekly show dedicated to Tesla news and analysis. With a background in games media, McCaffrey transitioned his passion for electric vehicles, sparked by driving the original Tesla Roadster in 2009, into a highly respected podcast within the Tesla community. Each week, the show delves into the latest developments surrounding Tesla vehicles like the Cybertruck, Model 3, Model Y, and discusses updates on technology such as Full Self-Driving (FSD), Supercharging infrastructure, manufacturing (Gigafactories), and company business news, often analyzing earnings calls. McCaffrey distinguishes his podcast by providing insightful analysis, breaking down complex topics, and featuring interviews with notable figures, including Tesla executives like Elon Musk, Franz von Holzhausen, and JB Straubel, as well as other prominent voices in the EV world. His approachable style, structured show format (often including listener feedback via a hotline), and deep commitment to covering the Tesla ecosystem have cultivated a dedicated listener base. Beyond the podcast's weekly episodes, McCaffrey engages with his community through platforms like Patreon, offering exclusive content and early access to episodes, and maintains a presence on social media to discuss the latest news and connect with listeners. He regularly attends and reports on key Tesla events, offering first-hand accounts and analysis. The podcast is supported by various sponsors aligned with the automotive and renewable energy sectors.

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10
Abstract Oceanabstractocean.com	Abstract Ocean	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	Core Performer 75%
Infinity Shieldinfinity-shield.com	Infinity Shield	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	Core Performer 75%
RPM Teslarpmtesla.com	RPM Tesla	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Snapplate retail	$2,023	-5.2%	100%	100%	65.0ad units	Core Performer
Abstract Ocean automotive	$2,004	0.0%	100%	100%	64.0ad units	Core Performer
Immaculate Reflections	$1,998	-25.0%	100%	97%	64.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 576: The First Starlink-Equipped Tesla Is Born

0:00 / 1:22

Direct Response

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#1

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