Will deFries, known online through his "Sunday Scaries" brand, is a content creator focusing on wellness and self-care themes, primarily delivered through a lens of humor and relatability. Originating as a blog, the "Sunday Scaries" concept, centered around the anxiety felt at the end of the weekend, has expanded to a highly successful Instagram account with nearly a million followers, known for its meme format and observational humor. DeFries is also a prominent podcaster, hosting "The Sunday Scaries Podcast," which offers a humorous take on easing Sunday anxiety, and co-hosting "Retail Therapy," which delves into contemporary trends in shopping, style, and online culture. Both podcasts are presented by Washed Media, a network deFries is associated with. Beyond content creation, deFries is the force behind the "Sunday Scaries" consumer brand, which offers wellness products including CBD and THC gummies, reflecting the brand's core theme of alleviating anxiety. His content often incorporates personal reflections, pop culture references like the TV show Frasier, and discussions on lifestyle and entrepreneurial ventures, resonating strongly with a millennial audience grappling with modern anxieties and work-life balance. Residing in Austin, Texas, deFries has cultivated a distinct brand that blends mental well-being discussions with a casual, self-deprecating, and humorous online persona.