Real Kyper & Bourne Podcast Advertising - Audience, Sponsors & Contact

Overview

Real Kyper & Bourne offers an immersive daily deep dive into the National Hockey League, with a strong focus on the Toronto Maple Leafs, but also covering broader league narratives and occasionally other professional sports like MLB's Blue Jays. Hosted by former NHL player Nick Kypreos and analyst Justin Bourne, the podcast delivers professional analysis, insider perspectives, and lively discussions. Episodes feature interviews with prominent figures such as coaches and former GMs, providing expert insights into team performance, player dynamics, and strategic decisions. A distinctive element is the direct fan engagement through call-in segments, fostering a community feel. This show caters to passionate hockey fans seeking in-depth commentary, current news, and robust debate on the sport's biggest stories, making it a go-to source for understanding the intricacies of the NHL season.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

3,120

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Direct Response

Brands with CTAs

GOOD

77%

Host Read %

% of host read ads

BAD

33%

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The Bottom Line

This show has an estimated 3.1K audience size, runs 33% host read ads and promotes 77% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29
Bet 365bet365.com	Bet 365	6	5	4	6	7	4	4	6	6	5	4	5	6	5	6	5	3	13	7	Longer term buy 33%
SportsNetsportsnet.ca	SportsNet	6	3	5	4	2	1	3	6	3	3	5	3	1	1	4	3		1	3	Longer term buy 25%
Game Timegametime.co	Game Time									9	4	10	14	4	1	1	4	3		4	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Bet 365 gambling & casinos	$17,187	-89.4%	93%	41%	328.0ad units	Core Performer	+1
SportsNet media production	$3,541	-77.8%	0%	97%	113.0ad units	Core Performer	+1
Canadian Blood Services	$3,417	0.0%	4%	100%	71.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Another Year of Ovi + Babcock's Oilers Taking Shape

0:00 / 2:25

Brand Awareness

A

#1

Run on 1x episode

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