Rains on the Cardinals Podcast Advertising - Audience, Sponsors & Contact

Overview

Rains on the Cardinals offers dedicated fans an in-depth weekly dive into the St. Louis Cardinals, hosted by Missouri Sports Hall of Fame sportswriter Rob Rains and Mike Rains. The podcast provides expert analysis on the team's current state, upcoming offseason moves, potential trade candidates, and broader Major League Baseball news. Listeners can expect comprehensive updates, strategic discussions, and insider perspectives on player developments and team management. Beyond game-day recaps, the show explores the business of baseball and occasionally touches on community events, making it an essential listen for St. Louis Cardinals enthusiasts seeking consistent, authoritative coverage and engaging discussions to stay informed and connected with their favorite team.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

20

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Direct Response

Brands with CTAs

GOOD

62%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 20 audience size, runs 100% host read ads and promotes 62% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week4/6	Week4/13	Week4/20	Week4/27	Week5/11	Week5/18	Week5/25	Week6/1	Week6/22	Week6/29	Week7/6	Week7/20	Week7/27	Week8/3	Week8/10
Drury Hotelsdruryhotels.com	Drury Hotels	2			2		1	1	1	1		1	1	1	1	1	1	1	Core Performer 58%
STLSportsPage.comstlsportspage.com	STLSportsPage.com	1	2	2	2	1		1			1	1	1						Past Performer 17%
Hiltonhilton.com	Hilton	2																	Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Drury Hotels	$6	+111.1%	100%	38%	26.0ad units	Core Performer	+1
STLSportsPage.com	$3	-16.7%	100%	100%	15.0ad units	Core Performer
Hilton hospitality	$1	0.0%	100%	75%	4.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Rains on the Cardinals - 8/13/26

0:00 / 0:22

Brand Awareness

R

#1

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