QSO Today Podcast - Interviews with the leaders in amateur radio Podcast Advertising - Audience, Sponsors & Contact

Overview

QSO Today offers an in-depth exploration of amateur radio through engaging weekly interviews with seasoned operators. Host Eric Guth delves into the personal journeys, technical expertise, and groundbreaking innovations of hams, covering everything from historical crystal sets to modern pico balloon experiments. This podcast provides a rich blend of historical perspective, scientific insight, and practical wisdom, making it ideal for seasoned enthusiasts and aspiring hams alike. It fosters a sense of community and continuous learning, inspiring listeners passionate about radio technology and the endless possibilities within this dynamic hobby.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

2,845

Est. Podcast Downloads

2,820

Av. Youtube Views

25

YouTubers Subscribers

936

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Direct Response

Brands with CTAs

GREAT

96%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 2.8K audience size, runs 100% host read ads and promotes 96% of ads for direct response advertisers.

Creator Influence

Eric Guth

Eric Guth serves as a primary historian for the amateur radio community, hosting the QSO Today Podcast where he has archived over 500 deep-dive interviews with foundational figures in electronics and communication. Operating under his callsign 4Z1UG, Guth documents the technical evolution of the hobby through the life stories of engineers and operators, focusing on hardware like FlexRadio systems and the intricacies of Morse code. He led a significant shift in industry engagement by launching the QSO Today Virtual Ham Expo, a digital convention format that provided a global meeting ground during physical event cancellations. Guth frequently represents the amateur radio sector at international gatherings such as Ham Radio Friedrichshafen and collaborates with the ARRL to distribute educational media. His recent efforts include a focused archival series on Elmers, ensuring that the mentorship and technical heritage of the 20th-century radio pioneers are preserved for modern STEM enthusiasts and technology-driven professionals.

Age: 69 years
Nationality: American-Israeli
Education: Background in engineering, University of California, Los Angeles

Age: 69 years
Nationality: American-Israeli
Education: Background in engineering, University of California, Los Angeles

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Ham Radio Workbench Podcasthamradioworkbench.com	Ham Radio Workbench Podcast							1											1			1							Test in progress 17%
QSO Todayqsotoday.com	QSO Today							1											1										Test in progress 8%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Ham Radio Workbench Podcast	$754	+66.7%	100%	100%	11.0ad units	Core Performer
Amazon Prime information technology & services	$276	0.0%	100%	100%	8.0ad units	Core Performer	+1
QSO Today electrical/electronic manufacturing	$149	-100.0%	100%	100%	3.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 538 Will Everett N5OLA

0:00 / 1:03

Direct Response

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#1

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