Punters Post Mortem Podcast Advertising - Audience, Sponsors & Contact

Overview

Punters Post Mortem offers a weekly deep dive into the world of horse racing, hosted by Dave Stanley and featuring a rotating panel of industry leading experts like Ron Dufficy and David Gately. Each Monday, the podcast meticulously reviews the previous weekend's racing highlights, dissecting winners, losers, and memorable moments. Beyond mere recaps, the experts provide insightful analysis, identify potential future winners, and engage directly with listener questions, offering strategic perspectives for both seasoned punters and avid fans. The show's professional yet engaging tone makes it an essential listen for anyone seeking to understand the nuances of racing, refine their betting strategies, or simply stay connected with the sport's most significant events and expert opinions.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

27%

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The Bottom Line

This show has an estimated 100 audience size, runs 27% host read ads and promotes 92% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/8	Week6/29	Week7/20	Week7/27	Week8/31	Week9/7	Week9/21	Week9/28
Garards Horse and Houndhorseandhound.com.au	Garards Horse and Hound		1		1	1		1	2	Longer term buy 33%
Garards Horse and Houndhorseandhound.com	Garards Horse and Hound	1		1			1			Test in progress 17%
Chemist Warehousechemistwarehouse.com.au	Chemist Warehouse								1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Garards Horse and Hound	$9	+100.0%	33%	100%	9.0ad units	Core Performer	+1
Garards Horse and Hound	$6	+100.0%	33%	100%	6.0ad units	Core Performer	+1
TAB investment management	$4	0.0%	67%	67%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Oliveanotherday in the Everest? And Have We Already Seen the Ride of the Year

0:00 / 0:14

Direct Response

O

#1

Run on 1x episode

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