Pucks with Haggs Podcast Advertising - Audience, Sponsors & Contact

Overview

Pucks with Haggs is a dedicated podcast for Boston Bruins and NHL enthusiasts, offering in-depth analysis, expert opinions, and timely features on the team's performance and league developments. Hosted by veteran sports journalist Joe Haggerty, the show delves into current events like the Stadium Series, team dynamics, and fan-submitted questions, providing a comprehensive look at the Bruins' journey towards the Stanley Cup. The podcast maintains an informed yet engaging tone, catering to a passionate audience seeking detailed insights, strategic discussions, and a sense of community around their favorite hockey team. It's a go-to source for staying updated and understanding the nuances of Boston hockey.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

620

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Direct Response

Brands with CTAs

GOOD

76%

Host Read %

% of host read ads

BAD

24%

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The Bottom Line

This show has an estimated 620 audience size, runs 24% host read ads and promotes 76% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26	Week11/2	Week11/9
Prize Picksprizepicks.com	Prize Picks	2	2	2	2	2	2	2	2	2	2	2	2	2	1	3	2	2	2	2	1		2	2	1	2	2	1	Core Performer 92%
Lifelocklifelock.com	Lifelock				1	2			1		1		1	1	1		1	1		1	1	1							Longer term buy 42%
LinkedInlinkedin.com	LinkedIn	1	1		1	1			1		2							1	1	1				1					Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Prize Picks sports	$504	-31.4%	98%	100%	83.0ad units	Core Performer	+1
Awaken 180 Weight Loss health, wellness & fitness	$114	0.0%	100%	100%	19.0ad units	Core Performer	+1
USAA financial services	$87	0.0%	0%	100%	18.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Bruins culture built by Bergeron still holding strong

0:00 / 0:19

Direct Response

B

#1

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