Proof-of-PR Podcast Advertising - Audience, Sponsors & Contact

Overview

Proof-of-PR offers an essential guide to public relations and brand building within the dynamic Web3 and cryptocurrency landscape. Hosted by Kelley Weaver, CEO of Melrose PR, the podcast features insightful interviews with leading innovators, entrepreneurs, and community builders in the blockchain space. It delves into practical strategies for generating media attention, fostering authentic communities, and navigating the complexities of crypto communications. Listeners gain an inside look at how successful projects cut through the noise, develop thought leadership, and grow their brand awareness. This podcast is ideal for Web3 founders, marketing and PR professionals, and anyone seeking to understand the intersection of technology, business strategy, and effective communication in the decentralized world.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

465

Est. Podcast Downloads

440

Av. Youtube Views

25

YouTubers Subscribers

281

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Direct Response

Brands with CTAs

GOOD

53%

Host Read %

% of host read ads

BAD

37%

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The Bottom Line

This show has an estimated 465 audience size, runs 37% host read ads and promotes 53% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/23	Week4/6	Week4/20	Week5/4	Week5/18	Week6/1	Week6/15	Week6/29	Week7/13
Bitwirebitwire.com	Bitwire				1	2	1	1	2	2	Test in progress 17%
Stormrakestormrake.com	Stormrake									1	Test in progress 8%
Bitwirebitwire.co	Bitwire	2	1	1							Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Bitwire	$175	-100.0%	34%	31%	29.0ad units	Core Performer
Bitwire	$45	0.0%	0%	100%	6.0ad units	Core Performer
Soulcraft Agency	$22	0.0%	33%	100%	3.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Season 4 Episode 10: Private Client Bitcoin Brokerage (ft. Bisher Khudeira)

0:00 / 0:21

Brand Awareness

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#1

Run on 1x episode

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