Private Equity Spotlight Podcast Advertising - Audience, Sponsors & Contact

Overview

Private Equity Spotlight offers an in-depth look into the complex world of private equity, providing essential insights for industry professionals. Hosted by award-winning journalists, the podcast features candid interviews with leading figures, dissecting critical trends in fundraising, deal-making, portfolio management, and regulatory landscapes. Episodes frequently explore the impact of technological disruption, geopolitical shifts, and evolving market dynamics on investment strategies, as seen in discussions on AI's role in growth or the rebalancing of European real estate capital. It caters to LPs, GPs, and service providers seeking to understand market opportunities, navigate challenges, and stay ahead of the curve in private markets, offering a blend of current news, strategic analysis, and forward-looking perspectives.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

440

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Direct Response

Brands with CTAs

OKAY

41%

Host Read %

% of host read ads

GREAT

88%

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The Bottom Line

This show has an estimated 440 audience size, runs 88% host read ads and promotes 41% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week5/4	Week5/11	Week6/1	Week6/29	Week7/6	Week8/24
PERE America Forumpeievents.com	PERE America Forum		1	1	1	2	1		Test in progress 17%
PE Pathwaystroutman.com	PE Pathways							1	Test in progress 8%
DC Advisorydcadvisory.com	DC Advisory	1							Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
PERE America Forum	$36	+8.7%	67%	100%	6.0ad units	Core Performer	+1
AlixPartners management consulting	$12	0.0%	100%	0%	2.0ad units	Test run	+1
KPMG accounting	$6	0.0%	100%	0%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Anne Glover: AI will turn some SaaS providers into dinosaurs

0:00 / 0:37

Direct Response

A

#1

Run on 1x episode

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