Power 78.7 Radio Podcast Advertising - Audience, Sponsors & Contact

Overview

Power 78.7 Radio is a vibrant online radio station dedicated to preserving and celebrating the iconic sounds of 80s and 90s Freestyle, New Wave, and Dance Classics. The podcast extends this experience, offering curated DJ mixes that transport listeners back to the golden era of club music, alongside insightful interviews with artists like Lanah Skye, who contribute to the genre's ongoing legacy. Targeting enthusiasts of classic dance music and those seeking a nostalgic, feel-good vibe, the show blends high-energy musical selections with engaging conversations, fostering a strong sense of community and cultural appreciation for these enduring styles. It's an essential listen for anyone looking to relive electric memories or discover the roots of modern dance music.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

706

Est. Podcast Downloads

620

Av. Youtube Views

86

Instagram

8k

YouTubers Subscribers

699

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Direct Response

Brands with CTAs

GOOD

61%

Host Read %

% of host read ads

GREAT

93%

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The Bottom Line

This show has an estimated 706 audience size, runs 93% host read ads and promotes 61% of ads for direct response advertisers.

Creator Influence

Michael De Witt

Power 78.7 Radio serves as a digital headquarters for the preservation of 1980s and 90s dance culture, specifically the Freestyle genre. Led by Michael De Witt, known as DJ MDW, the station bridges the gap between classic radio legacy and modern digital broadcasting. The platform features established series such as the Boom at Noon Monday mix and the high-energy Freestyle Friday live interview segment. DJ MDW has hosted foundational artists like Stevie B, Cynthia, and George Lamond, documenting these interactions through multi-camera studio sessions and remote broadcasts from Long Island staples such as Lushes Bar & Restaurant and Mulcahy’s. A recent milestone includes the successful execution of the Power 78.7 Radio 4th Year Anniversary Bash, featuring live performances from Soave and Melissa Bonilla. By integrating live DJ sets with artist journalism, the brand maintains a consistent presence at major cultural events including the Puerto Rican Day Parade and regional nightlife festivals.

Age: 126 years
Nationality: American
Education: Unknown

Age: 126 years
Nationality: American
Education: Unknown

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Recent Campaigns

	Advertisers	Week5/4	Week7/13	Week8/24	Week10/19
Eventbriteeventbrite.com	Eventbrite	1	1	1	1	Test in progress 17%
The Freestyle Experience Live (Yayamas Juices / Midnight Sounds Entertainment)ticketor.com	The Freestyle Experience Live (Yayamas Juices / Midnight Sounds Entertainment)				1	Test in progress 8%
D&D Auto Clinicddautoclinic.com	D&D Auto Clinic	1	1			Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Eventbrite information technology & services	$40	-100.0%	88%	100%	8.0ad units	Core Performer	+1
Music Trends	$30	0.0%	82%	36%	11.0ad units	Core Performer
Verizon information technology & services	$29	0.0%	100%	67%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Freestyle Fridays on Power 78.7 Radio - DJ MDW live 5/30/25 #freestyle #eighties #classics

0:00 / 0:19

Brand Awareness

F

#1

Run on 1x episode

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