Ponderings from the Perch Podcast Advertising - Audience, Sponsors & Contact

Overview

Ponderings from the Perch offers sharp, actionable insights for marketing professionals, entrepreneurs, and business leaders navigating the complex world of brand strategy and consumer behavior. Hosted by CEO Priscilla McKinney, the podcast features engaging conversations with industry experts on topics ranging from marketing premium brands in economic uncertainty to the nuances of consumer insights leadership. It dives into how market research, cultural relevance, and emerging trends like AI and consumer health impact purchasing decisions. The show distinguishes itself by combining entrepreneurial experience with expert interviews, providing listeners with both strategic frameworks and practical applications to foster predictable growth, refine marketing efforts, and understand the evolving motivations behind consumer choices.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,440

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Direct Response

Brands with CTAs

GREAT

97%

Host Read %

% of host read ads

GOOD

84%

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The Bottom Line

This show has an estimated 1.4K audience size, runs 84% host read ads and promotes 97% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week4/6	Week4/13	Week4/20	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week8/3	Week8/10
Little Bird Marketinglittlebirdmarketing.com	Little Bird Marketing	2	4	1	3	3	2	2	1	1	1	2	3	1	1	1	2	1		Core Performer 50%
Insights Marketing Dayinsightsmarketingday.com	Insights Marketing Day														1	1			1	Longer term buy 25%
Curioncurioninsights.com	Curion												1					1		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Little Bird Marketing marketing & advertising	$1,956	-79.5%	86%	96%	57.0ad units	Core Performer
Collaboration is the New Competition	$334	+100.0%	100%	100%	8.0ad units	Core Performer
Socratic Technologies	$187	0.0%	80%	100%	5.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Driving Consumer Insights from Quantitative Research

0:00 / 1:33

Direct Response

D

#1

Run on 1x episode

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