Podcast Rock City Podcast Advertising - Audience, Sponsors & Contact

Overview

Opinionated, fun and informative!  Joe, Sonny, Joey and Leigh talk about their favorite band KISS!! Weekly news, Topic of the week and many other games and subjects. You can also join them LIVE during the recording on youtube and facebook and be part of the LIVE show every Sunday night at 7pm est.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

25,443

Est. Podcast Downloads

2,180

Av. Youtube Views

23,263

YouTubers Subscribers

3k

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Direct Response

Brands with CTAs

GREAT

98%

Host Read %

% of host read ads

OKAY

55%

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The Bottom Line

This show has an estimated 25.4K audience size, runs 55% host read ads and promotes 98% of ads for direct response advertisers.

Creator Influence

Joey Cassata

Joey Cassata serves as the primary host of Podcast Rock City Live, an interactive broadcast dedicated to the legacy of the rock band KISS. Drawing on a professional background as a drummer for Twisted Sister and his tenure on the IFC series Z Rock, Cassata provides a practitioner’s perspective on performance and rock history. The channel features a mix of high-profile guest segments and on-location coverage from events such as the Gene Simmons Legends of Rock Expo and the KISS Museum in Las Vegas. He regularly facilitates historical deep dives through his Tuesday KISS Mag series, which examines vintage 1970s ephemera, and hosts album battles to analyze discography shifts. A recent highlight for the channel includes exclusive coverage of the KISS Indy Recap and direct engagement with former members regarding archival record releases. His work bridges the gap between professional musician insight and fan-driven memorabilia collecting, evidenced by his promotion of his memoir, Wrestling with Rock.

Age: 52 years
Nationality: American
Education: Local New York School

Age: 52 years
Nationality: American
Education: Local New York School

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Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week3/23	Week3/30	Week4/13	Week4/20	Week4/27	Week5/11	Week5/18	Week6/8	Week6/29	Week7/20	Week8/3	Week8/17
Growing Up Rock Podcastgrowinguprock.com	Growing Up Rock Podcast	1			1		1	1	1	1	1		1	1	1	Longer term buy 33%
The Kiss Roomthekissroom.com	The Kiss Room	1	1	1		1	1	1	1	1	1	1		1		Longer term buy 25%
ClickTeezclickteez.com	ClickTeez												1	1		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
ClickT Shop	$6,361	0.0%	93%	100%	14.0ad units	Core Performer
The Kiss Room	$4,353	-100.0%	7%	93%	14.0ad units	Core Performer
Growing Up Rock Podcast	$3,079	0.0%	9%	100%	11.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 554: 1st KISS record.. Side 1 or Side 2 is better?

0:00 / 1:33

Direct Response

E

#1

Run on 1x episode

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