Podcast Like It's ... Podcast Advertising - Audience, Sponsors & Contact

Overview

Podcast Like It's... offers a deep dive into pivotal years of film, music, and television, meticulously exploring the cultural landscape and lasting impact of entertainment from bygone eras. Hosts Phillip Iscove, Kenny Neibart, and Emily St. James, often joined by guests, engage in insightful, conversational analyses of iconic movies like *Paranormal Activity* and *Saw*, examining their production, thematic depth, and how they redefined genres. The podcast caters to cinephiles, pop culture aficionados, and listeners eager to revisit and critically appraise significant works from specific historical periods, offering a blend of nostalgic appreciation and sharp commentary on media evolution and influence. It's particularly appealing to those interested in the history of cinema and television, especially horror, delivered with an engaging and knowledgeable tone.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

4,063

Est. Podcast Downloads

3,960

Av. Youtube Views

103

Instagram

2k

YouTubers Subscribers

1k

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

BAD

3%

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The Bottom Line

This show has an estimated 4.1K audience size, runs 3% host read ads and promotes 83% of ads for direct response advertisers.

Creator Influence

Phil Iscove

Phil Iscove and Kenny Neibart leverage their backgrounds as WGA screenwriters to deliver technical film analysis through chronological deep dives. The creators of Sleepy Hollow and veterans of shows like Fuller House transition technical industry knowledge into conversational media reviews. Their work focuses on the cultural impact of specific years in cinema, beginning with the widely cited Podcast Like It's 1999 series before expanding into 1989 and 1992. They regularly collaborate with industry figures such as Griffin Newman for their Blank Check crossovers and Emily St. James for comprehensive film marathons. Recent coverage includes the West Wing Wednesday series and an intensive retrospective of Tom Hanks' directorial efforts. By blending professional screenwriting perspectives with cultural criticism, they provide a holistic view of studio decision-making and narrative structure. Their recent win includes the successful launch of a high-definition video podcast format on YouTube, featuring guest interviews with filmmakers like Karyn Kusama and Bryan Cogman.

Age: 126 years
Nationality: Canadian-American

Age: 126 years
Nationality: Canadian-American

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Recent Campaigns

	Advertisers	Week3/16	Week4/13	Week5/4	Week5/11	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3
Acastacast.com	Acast	1	1	1		1			1	1		1	1			2	Longer term buy 42%
Boost Mobileboostmobile.com	Boost Mobile										3		2	3	3		Longer term buy 33%
Grow Therapygrowtherapy.com	Grow Therapy			2	2	2	2	2					2	1			Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Grow Therapy mental health care	$828	-28.5%	0%	100%	13.0ad units	Core Performer	+1
Acast online media	$692	-13.4%	0%	64%	14.0ad units	Core Performer	+1
Boost Mobile telecommunications	$474	+100.0%	0%	100%	11.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

101: Southland Tales with Josie Riesman

0:00 / 0:56

Direct Response

1

#1

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