"Podcast Advertising Playbook with Heather Osgood" is an industry-focused interview series that demystifies the fast-evolving world of podcast advertising. Heather Osgood hosts conversations with sales executives, agency founders, and ad-tech innovators to explore measurement strategies, attribution challenges, international market trends, and SEO-driven discoverability tactics. Episodes blend practical, actionable guidance—covering budgets, campaign expectations, and emerging AI tools—with expert perspectives from across the global podcast advertising ecosystem. The tone is professional and analytical, geared toward marketers, brand managers, agencies, and podcasters seeking to sharpen their advertising strategy or better understand ROI in a privacy-first, increasingly data-driven landscape. Recurring themes include attribution and measurement innovation, host-read vs. programmatic ad models, cross-market advertising trends, and the intersection of SEO and monetization. It's a must-listen for professionals wanting a deeper, data-backed understanding of how podcast advertising works and where it's headed.