Play The Fight Song Podcast Advertising - Audience, Sponsors & Contact

Overview

Play The Fight Song is a dynamic college football podcast dedicated to transforming casual observers into passionate diehards. It offers comprehensive, coast-to-coast coverage, delving into both Power 5 giants and Group of 5 contenders. Each episode provides in-depth game previews, expert analysis, and score predictions, often incorporating unique fan perspectives. The podcast dissects critical matchups, team struggles, and College Football Playoff implications, making complex strategies accessible. Ideal for listeners seeking to deepen their understanding of the sport, stay updated on current events, and engage with a vibrant community of college football enthusiasts. It stands out by offering detailed insights and fostering a more informed and engaged fanbase.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

570

Est. Podcast Downloads

420

Av. Youtube Views

150

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

99%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 570 audience size, runs 100% host read ads and promotes 99% of ads for direct response advertisers.

Creator Influence

Kailen Mendoza

Play The Fight Song functions as an independent media outlet focused on the intricate landscape of college football across all 136 FBS programs. Hosted by Kailen Mendoza and a team of analysts, the program provides deep technical breakdowns through its signature Fan Perspective series, which offers localized insights into the Iowa State and Nebraska football ecosystems. The show distinguishes itself from mainstream sports broadcasts by emphasizing the developmental trajectories of Group of 5 schools, such as Sacramento State and North Dakota State. Their recent coverage involves the A New CFP Format series, where they navigate the logistical and competitive shifts of the 24-team playoff era. Through a partnership with Nations Reliance for custom athletic apparel, the creators bridge the gap between digital analysis and physical fan culture. This interactive broadcast model integrates roster-building discussions and EA Sports titles to serve a viewership of dedicated sports enthusiasts seeking granular team data.

Age: 26 years
Nationality: American
Education: Iowa State University

Age: 26 years
Nationality: American
Education: Iowa State University

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Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week3/23	Week3/30	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
No Rivalsshopnorivals.com	No Rivals	1	1	1	1		2	1	1	1	3		1	2		1	1	2		1	1	1	2		Core Performer 67%
No Rivalsnorivals.com	No Rivals				1	1						2	1		1	1		2	2		1	3		2	Core Performer 58%
No Rivals Shopnorivalsshop.com	No Rivals Shop																			1					Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
No Rivals	$442	-21.7%	100%	100%	70.0ad units	Core Performer
No Rivals	$204	+58.5%	100%	97%	33.0ad units	Core Performer
Frost Buddy	$95	0.0%	100%	100%	16.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

PTFS Top 25 Preseason Rankings and College Football Playoff Predictions!

0:00 / 0:30

Direct Response

P

#1

Run on 1x episode

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