Platemark: prints and the printmaking ecosystem Podcast Advertising - Audience, Sponsors & Contact

Overview

Platemark offers an insightful and comprehensive exploration into the vibrant world of fine art prints and printmaking. Hosted by experienced curator Ann Shafer, the podcast delves into the history, techniques, and intricate 'ecosystem' surrounding etchings, woodcuts, lithographs, and screenprints. Listeners gain a deep understanding of how prints have disseminated images for centuries and meet the diverse professionals—artists, master printers, dealers, gallerists, art historians, and legal experts—who contribute to this unique art form. The show combines historical context with practical insights into print production, market dynamics, and contemporary issues like art law and technology's impact on the medium. It's an essential listen for art enthusiasts, collectors, students, and anyone curious about the collaborative and often overlooked corner of the art world, aiming to educate and foster a deeper appreciation for printmaking.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

752

Est. Podcast Downloads

720

Av. Youtube Views

32

Instagram

3k

YouTubers Subscribers

525

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Direct Response

Brands with CTAs

GREAT

94%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 752 audience size, runs 100% host read ads and promotes 94% of ads for direct response advertisers.

Creator Influence

Ann Shafer

Ann Shafer is an independent curator and art historian who hosts the Platemark Podcast, a specialized series investigating the intricate ecosystem of fine art prints. Drawing on her extensive background at the Baltimore Museum of Art and the National Gallery of Art, Shafer facilitates technical discussions on etching, lithography, and woodcuts while examining the medium's role as the original platform for image dissemination. Her recent win includes the successful launch of Series 3, featuring the Printing Black America project with William Villalongo, which explores the intersection of social history and printmaking. Shafer organizes the Baltimore Fine Art Print Fair and collaborates with master printers from David Krut Projects to demystify the labor behind the art. Her content bridges industrial history and contemporary practice, frequently featuring expert guests such as Amelia Hugill-Fontanel and Nato Thompson to discuss everything from RIT’s Kelmscott-Goudy Press to the modern impacts of art law and community-driven creativity.

Age: 61 years
Nationality: American
Education: MA, The Johns Hopkins University

Age: 61 years
Nationality: American
Education: MA, The Johns Hopkins University

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Recent Campaigns

	Advertisers	Week3/9	Week3/23	Week6/1	Week6/15	Week8/31
Follow Freedomfollowfreedom.com	Follow Freedom					2	Test in progress 8%
SGC Internationalsgcinternational.org	SGC International			1	1		Test in progress 8%
Brooklyn Fine Art Print Fairpowerhousearts.org	Brooklyn Fine Art Print Fair	5	1				Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Brooklyn Fine Art Print Fair	$82	0.0%	100%	100%	9.0ad units	Core Performer
SGC International	$29	0.0%	100%	67%	3.0ad units	Test run
Brooklyn Fine Art Print Fair	$11	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

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