PLANTSTRONG Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The PLANTSTRONG Podcast, hosted by wellness advocate Rip Esselstyn, is a leading resource for anyone interested in the transformative power of whole food, plant-based nutrition. This podcast delves into how a plant-based lifestyle can prevent and reverse chronic diseases, optimize athletic performance, support family health, and contribute to environmental sustainability. Each week, Rip engages with medical experts, authors, athletes, and inspiring individuals who are not just surviving but thriving on plants, offering scientifically-backed insights and practical advice. The show addresses common misconceptions about plant-based diets, providing a positive, well-researched, and empowering perspective. It's ideal for listeners seeking to make informed dietary choices, improve their well-being, and join a growing movement towards a healthier planet, often exploring themes like corporate wellness and the legacy of plant-based pioneers.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

48,221

Est. Podcast Downloads

45,300

Av. Youtube Views

2,921

Instagram

167k

YouTubers Subscribers

75k

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Direct Response

Brands with CTAs

GREAT

99%

Host Read %

% of host read ads

GREAT

98%

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The Bottom Line

This show has an estimated 48.2K audience size, runs 98% host read ads and promotes 99% of ads for direct response advertisers.

Creator Influence

Rip Esselstyn

Rip Esselstyn leads a health advocacy platform centered on evidence-based lifestyle medicine and whole-food, plant-based nutrition. Drawing from his history as a professional triathlete and Austin firefighter, he hosts The PLANTSTRONG Podcast, where he engages in deep-dive interviews with pioneers like Dr. Michael Greger and Dr. T. Colin Campbell to discuss heart disease reversal and longevity. His practical approach to nutrition is showcased through the Kitchen Rescue series and the REAL30 framework, which provides a structured 30-day movement and dietary protocol for participants. A major recent milestone includes the expansion of the PLANTSTRONG food line into Target retail locations, featuring a curated selection of oil-free broths and plant-based milks. He frequently presents at the American College of Lifestyle Medicine and appeared in the documentary The Game Changers. His media presence focuses on the tangible application of medical research through oil-free cooking demonstrations and firefighter-inspired wellness strategies that prioritize strength and physical resilience.

Age: 63 years
Nationality: American
Education: University of Texas at Austin

Age: 63 years
Nationality: American
Education: University of Texas at Austin

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
Plant Strongplantstrong.com	Plant Strong	2	3	2	1		1	1	1	1	1	1	1	1	1	1			1	1	1	1	1	1	1	1	Core Performer 67%
Plant Strong Eventsplantstrongevents.com	Plant Strong Events		3	2	1	1	1	1			1	1					1	2	1	1	1	1			1		Core Performer 58%
Pill Claritypillclarity.org	Pill Clarity	2																									Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Plant Strong	$55,218	+150.0%	98%	100%	59.0ad units	Core Performer	+1
Plant Strong Events	$26,623	-31.0%	97%	100%	33.0ad units	Core Performer
Plant Strong	$8,651	0.0%	100%	100%	7.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ep. 365: Kendale Ritchey, DPM - A Podiatrist’s Own 30-Year Mystery Illness Solved with Plants — and the Devastating Effects of Diabetes on Your Feet

0:00 / 1:10

Direct Response

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#1

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