Planted with Sara Payan on Radio Misfits Podcast Advertising - Audience, Sponsors & Contact

Overview

Planted with Sara Payan offers an insightful and educational deep dive into the evolving world of cannabis, particularly in the era of legalization. Hosted by educator and policy advocate Sara Payan, the podcast engages with a diverse range of guests, including policymakers, industry leaders, and craft farmers. It explores critical topics such as cannabis policy, sustainable cultivation practices like regenerative farming, and the economic and societal impacts of legalization on communities and small businesses. The show's professional yet conversational tone appeals to entrepreneurs, advocates, and anyone seeking a comprehensive understanding of the cannabis industry's complexities, from legislative challenges to the heart behind craft production. It stands out by blending advocacy with practical industry insights.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

260

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

OKAY

43%

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The Bottom Line

This show has an estimated 260 audience size, runs 43% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17	Week8/24	Week8/31
Fat Nugs Magazinefatnugsmag.com	Fat Nugs Magazine	1	1	1		1	1	1	1	1	1	2	1	1	1	1	1	1	1	1	1	1	1	1	1	1	Core Performer 92%
Paxpax.com	Pax	1	1	1	1	1		1	1	1	1	1	1	1	1	2	1	1	1	1	1	1	1	1	1	1	Core Performer 92%
Planted with Sara Payanplantedwithsara.com	Planted with Sara Payan																1			1			1			1	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Pax	$195	-17.7%	53%	61%	49.0ad units	Core Performer
Fat Nugs Magazine	$126	-25.1%	49%	95%	39.0ad units	Core Performer
Fur Peace Ranch Company Store	$22	0.0%	0%	100%	8.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Planted – Dr. Pavel Kubů

0:00 / 1:01

Direct Response

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