Planetary Radio: Space Exploration, Astronomy and Science Podcast Advertising - Audience, Sponsors & Contact

Overview

Planetary Radio brings you the human adventure across our Solar System and beyond. We visit each week with the scientists, engineers, leaders, advocates, and astronauts who are taking us across the final frontier. Regular features raise your space IQ while they put a smile on your face. Join host Sarah Al-Ahmed and Planetary Society colleagues including Bill Nye the Science Guy and Bruce Betts as they dive deep into space science and exploration. The monthly Space Policy Edition takes you inside the DC beltway where the future of the US space program hangs in the balance. Visit planetary.org/radio for an episode guide and much more.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

26,080

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Direct Response

Brands with CTAs

GREAT

99%

Host Read %

% of host read ads

OKAY

50%

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The Bottom Line

This show has an estimated 26.1K audience size, runs 50% host read ads and promotes 99% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
The Planetary Societyplanetary.org	The Planetary Society	4	1	2	6	1	4	1	3	4	1	1	3	1	3	2	1	2	1	1	2	1	2	Core Performer 83%
Becky Chambersotherscribbles.com	Becky Chambers														1									Test in progress 8%
Green Bank Observatory / Small Town Universe Filmsmalltownuniversefilm.com	Green Bank Observatory / Small Town Universe Film																1							Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Planetary Society	$36,948	+74.8%	48%	99%	75.0ad units	Core Performer	+1
Climate Chronicles	$822	0.0%	100%	100%	1.0ad units	Test run
Space for Teachers	$652	0.0%	0%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Book Club Edition: Becoming Martian by Scott Solomon

0:00 / 1:18

Direct Response

B

#1

Run on 1x episode

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