Pit Life BBQ Podcast Advertising - Audience, Sponsors & Contact

Overview

Pit Life BBQ is a vibrant podcast that immerses listeners in the passionate world of barbecue culture. Host and guests, often renowned pitmasters and industry personalities, share their personal journeys, insights into new cooking techniques and products, and engaging stories from the "Pit Life." The show goes beyond mere recipes, exploring the community, lifestyle, and camaraderie that define the BBQ scene. With a conversational, often humorous tone, it appeals to both seasoned grill masters and aspiring enthusiasts eager to deepen their understanding and appreciation for the art and lifestyle of barbecue. Recurring themes include the evolution of BBQ, the impact of community, and the joy of the craft, making it a distinctive listen for anyone passionate about smoke and fire.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

2,002

Est. Podcast Downloads

680

Av. Youtube Views

1,322

YouTubers Subscribers

199k

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Direct Response

Brands with CTAs

GREAT

89%

Host Read %

% of host read ads

GREAT

99%

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The Bottom Line

This show has an estimated 2K audience size, runs 99% host read ads and promotes 89% of ads for direct response advertisers.

Creator Influence

Marcus Davis

Marcus Davis, known as The Dawgfatha's BBQ, shares his passion for live fire cooking and backyard barbecue with a global audience. Through engaging tutorials and detailed product reviews, he guides viewers in elevating their grilling skills. Davis frequently collaborates with leading brands such as Pit Boss Grills and Dalstrong Knives, showcasing a range of equipment and techniques. His content often features accessible recipes, including popular series like "How to Make Easy Smoked Pulled Pork Anyone Can Do!" and "The Bargain Brisket Trick Everyone's Missing!". A recent success includes his "Gameday" themed recipes, which resonate strongly with viewers seeking delicious food for gatherings. He aims to make complex BBQ methods approachable for home cooks, fostering a community around his love for outdoor cooking.

Nationality: American

Nationality: American

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/22	Week7/6	Week7/13	Week7/20	Week7/27	Week8/17
Uncle Steve Shakeunclesteveshake.com	Uncle Steve Shake	1	1	1		1		1		1					1	1	1		2	2	1	1	1	Core Performer 50%
Joe's Meat Marketjoesmeatmarket.com	Joe's Meat Market	1	1	1	1	1	1	1	1		1	1	1	1	1	1	1	1	1	1	1			Longer term buy 42%
Champions Barbecue Alliancecbabbq.com	Champions Barbecue Alliance						1		1	1	1	1	1	1	1		1							Past Performer 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Joe's Meat Market	$1,514	0.0%	100%	96%	46.0ad units	Core Performer	+1
Uncle Steve Shake	$1,153	+200.0%	100%	94%	35.0ad units	Core Performer	+1
Uncle Steve Shake	$840	-100.0%	100%	100%	26.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

EP. 418 Tearl Dunlap Of TD's Brew & BBQ

0:00 / 2:01

Direct Response

E

#1

Run on 1x episode

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