Philly, Joe & Vicki Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The 'Philly, Joe & Vicki Podcast' offers an engaging extension of the popular 92.1 CITI morning radio show, delivering a daily dose of lighthearted humor and conversational entertainment. Hosts Philly, Joe, and Vicki share personal anecdotes, discuss quirky observations, and engage in recurring segments like 'The Bone Phone,' 'WTHIT,' and 'Completely Useless Trivia.' This podcast is perfect for listeners seeking a fun, informal chat that covers everything from local happenings like the first snowfall to humorous takes on everyday life and pop culture. It targets fans of morning radio banter and anyone looking for a cheerful, easy-listening experience to brighten their day, providing exclusive content that goes beyond the on-air broadcast.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

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Direct Response

Brands with CTAs

GOOD

53%

Host Read %

% of host read ads

OKAY

40%

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The Bottom Line

This show has an estimated 100 audience size, runs 40% host read ads and promotes 53% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week4/27	Week5/4	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week8/3
Province of Ontarioontario.ca	Province of Ontario	4			1	1	3	5	5	3	4	1			Longer term buy 42%
Midtown Fordmidtownford.com	Midtown Ford		1	1	1	1	1	1			1	2	2	1	Longer term buy 42%
Rewards Canadacanada.ca	Rewards Canada							7	4	4	3				Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Fort Rouge Auto Center	$179	-56.6%	68%	1%	177.0ad units	Core Performer
Canadian Blood Services	$65	0.0%	0%	100%	43.0ad units	Core Performer	+1
Betway gambling & casinos	$40	-100.0%	0%	100%	40.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Vicki Von Doom

0:00 / 0:24

Brand Awareness

V

#1

Run on 1x episode

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