Phil Gaimon Cycling Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Phil Gaimon Cycling Podcast offers an insider's perspective into the world of professional cycling, hosted by former pro cyclist Phil Gaimon. The podcast features in-depth race commentary, particularly on major events like the Tour de France, alongside practical training tips, expert advice, and candid interviews with figures in the cycling community. Gaimon's distinctive style blends professional analysis with personal anecdotes and occasional passionate discussions on topics like road safety. It caters to a broad audience of cycling enthusiasts, from casual riders seeking motivation and tips to dedicated fans following the pro circuit, providing a unique blend of entertainment, education, and a genuine look at the cycling lifestyle.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,040

Instagram

120k

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 2K audience size, runs 100% host read ads and promotes 82% of ads for direct response advertisers.

Creator Influence

Philip Gaimon

Philip Gaimon is an American former professional road cyclist who has successfully transitioned into a content creator, author, and event organizer. Known for his candid personality and insatiable love for cookies, Gaimon shares his cycling adventures and insights across various platforms. He organizes popular cycling events like Phil's Fondo, uniting a community of riders. His YouTube series, "Worst Retirement Ever," chronicles his post-pro career challenges and triumphs with humor and determination, offering a unique perspective on life after professional sports. Gaimon recently launched the well-received "Phil Wins the Tour de France" series, where he tackles iconic climbs and shares his experiences. He also uses his platform to advocate for environmental causes, notably through his "Toxic Tour" series, demonstrating his commitment to social issues beyond cycling.

Age: 40 years
Nationality: American

Age: 40 years
Nationality: American

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Recent Campaigns

	Advertisers	Week3/9	Week7/6	Week7/13	Week7/20
Fitnexafitnexa.com	Fitnexa		1	1	5	Longer term buy 25%
FasCat Coachingfascatcoaching.com	FasCat Coaching	1		1		Test in progress 8%
Allen Bike Racksallen.bike	Allen Bike Racks				1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Fitnexa	$266	+100.0%	100%	100%	8.0ad units	Core Performer
Therabody	$126	+100.0%	100%	75%	4.0ad units	Core Performer	+1
The Black Bibs	$121	+100.0%	100%	100%	4.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Alpe d'Huez DELIVERS! Tour de France Stage 19

0:00 / 0:48

Direct Response

A

#1

Run on 1x episode

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