Pew Time Podcast Advertising - Audience, Sponsors & Contact

Overview

Pew Time is a comprehensive podcast for firearm enthusiasts, hosted by Tony and Jaki Sallis, offering a blend of product reviews, competitive shooting insights, and personal hunting experiences. The show delves into the latest gun releases, accessories, and industry news, providing practical advice for both new and seasoned gun owners. With a conversational and experienced tone, it covers topics from specific firearm models and modifications to major shooting competitions like the USPSA Nationals. Listeners interested in staying informed about the evolving world of firearms, improving their shooting skills, or simply enjoying relatable stories from fellow enthusiasts will find this podcast engaging and informative.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

380

Instagram

3k

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Direct Response

Brands with CTAs

GOOD

80%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 380 audience size, runs 100% host read ads and promotes 80% of ads for direct response advertisers.

Creator Influence

Tony Sallis

Tony Sallis, operating as Laugh n' Load, produces technical firearm analysis and competition-focused media rooted in Michigan’s practical shooting community. As the host of the weekly Pew Time Podcast, Sallis bridges the gap between hardware and high-performance sport, frequently interviewing industry figures like Jay Beal or representatives from Kobura Custom. He leverages named series such as his 2026 Training Vlogs to provide proof of concept for training philosophies, using match footage from the Winter Indoor IPSC Tournament to demonstrate stage planning and mechanical execution. Sallis recently launched a successful expansion of the Pew Time series into a video-first format on YouTube, complementing his detailed gear breakdowns of platforms like the Stealth Arms Platypus and the Smith & Wesson Spec Series. His content serves industry professionals by providing user-level feedback on product reliability and ergonomics, often collaborating with entities like GunCon and CNC Firearms to highlight emerging market trends and technical innovations.

Age: 126 years
Nationality: American

Age: 126 years
Nationality: American

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Recent Campaigns

	Advertisers	Week3/9	Week3/30	Week5/4	Week6/8	Week6/22	Week7/6	Week7/27	Week8/10
Gideon Opticsgideonoptics.com	Gideon Optics	1				1	1	1		Longer term buy 25%
Wooxwooxstore.com	Woox		1	1					1	Test in progress 8%
Gunn Conguncon.net	Gunn Con			1	1					Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Woox	$25	0.0%	100%	100%	5.0ad units	Core Performer
Gideon Optics	$19	+55.1%	100%	100%	5.0ad units	Core Performer	+1
Gunn Con	$19	-100.0%	100%	100%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

235: Area 5 recap, New stuff from Smith, Ruger, Gideon and tons of great questions from you guys!

0:00 / 2:20

Direct Response

2

#1

Run on 1x episode

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